[OWW-Discuss] Fwd: TALK:Friday 4-20-07 Some Thoughts on Social Tagging

[Reshma Shetty]

This might be of interest to some of the folks local to Boston.

-Reshma

---------- Forwarded message ----------
From: CSAIL Event Calendar <eventcalendar at csail.mit.edu>
Date: Apr 14, 2007 12:48 PM
Subject: TALK:Friday 4-20-07 Some Thoughts on Social Tagging
To: seminars at csail.mit.edu


Some Thoughts on Social Tagging
HCI Seminar Series Spring 2007
Speaker: Marti Hearst
Speaker Affiliation: School of Information, UC Berkeley
Host: Rob Miller
Host Affiliation: MIT CSAIL

Date: 4-20-2007
Time: 1:30 PM - 2:30 PM
Refreshments: 1:15 PM
Location: Star Seminar Room (D463)

>From blogging to human-response search engines to local recommendation
sites to powerpoint slide sharing sites, social media is booming in
popularity.  One important aspect of this phenomenon, which occurs across
many different types of social media, is social tagging, or
"folksonomies".  In social tagging, users assign short, usually atomic
category names to shared resources, such as photos or web pages.  The
tagging method is powerful as it requires little effort on the part of the
user to tag, but can lead to what some consider a disorganized
mess as tags are generally not drawn from a well thought-out vocabulary
system.

There has as yet not been much academic work on this rapidly emerging
phenomenon.  In this talk I will discuss work in progress on the topic of
social tagging.  I plan to cover these topics:
- A discussion of the relationship between faceted metadata and tags
- Some research issues on social tagging for search
- A discussion of some qualitative work I've done on tag clouds

Bio:
Dr. Marti Hearst is an associate professor in the School of Information at
UC Berkeley, with an affiliate appointment in the Computer Science
Division.  Her primary research interests are user interfaces and
visualization for search engines, computational linguistics, and empirical
analysis of social media.

She received BA, MS, and PhD degrees in Computer Science from the University
of California at Berkeley, and she was a Member of the Research Staff at
Xerox PARC from 1994 to 1997. Prof. Hearst is on the editorial boards of ACM
Transactions on the Web and ACM Transactions on Computer-Human Interaction
and was formerly on the boards of Computational Linguistics, ACM
Transactions on Information Systems, and IEEE Intelligent Systems, and was
the program co-chair of HLT-NAACL '03 and SIGIR '99. She has received an NSF
CAREER award, an IBM Faculty Award, an Okawa Foundation Fellowship, and two
student-initiated Excellence in Teaching awards.

Relevant URL(S):
For more information please contact: Michael Bernstein, , msbernst at mit.edu

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