[Mitworld] New: Shames on Leadership, Frederick on "differences" in Marketing

[MIT.WORLD]

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MIT WORLD - Newsletter - volume 4 | number 33 | July 20, 2005
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          - <http://mitworld.mit.edu/newsletter/2005/07/14/> -
 - View the latest additions to MIT World: <http://mitworld.mit.edu/> -

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[LEADERSHIP FROM THE BOARDROOM TO THE CLASSROOM]

Jeffrey Shames (SM83) reflects on leadership in modern work environments
and discusses the importance of creating a culture of confidence in an
organization.

Speaker:
	**Jeffrey Shames**
		Executive in Residence, MIT Leadership Center
		Former Chairman, MFS Investments

PLAY NOW: <http://mitworld.mit.edu/video/275/>

Quote:
	"There is very little dialogue about business in business school."
		-- Jeffrey Shames

EVENT HOST: MIT Sloan School of Management
<http://mitsloan.mit.edu/>

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[HOW MUCH DO WE DIFFER FROM OTHERS AND WHEN DO WE KNOW IT?]

Shane Frederick explains the concept of "false consensus" and how we
compare our willingness to pay for goods in relation to our perception
of what others will pay for the same goods. A must-see for marketing
theorists and practitioners.


Speaker:
	**Shane Frederick**
		Shalaby and Mary Sarofim Assistant Professor,
		MIT Sloan School of Management
		Institute Professor;
		Professor of Linguistics

PLAY NOW: <http://mitworld.mit.edu/video/276/>

Quote:
	"Repeat after me: Everybody is not like me." -- Shane Frederick

EVENT HOST: MIT Sloan School of Management
<http://mitsloan.mit.edu/>

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IN THE PIPELINE:

	MIT Communications Forum
		Media in Transition The Work of Stories series

 	"NARRATIVES OF SCIENCE"

		A panel discussion featuring Robert Kanigel,
		Thomas Levenson and Alan Lightman

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[SPONSORED LINK]

	MIT Entrepreneurship Center

	MIT'S ENTREPRENEURSHIP DEVELOPMENT PROGRAM

	This one-week program introduces aspiring and successful
	entrepreneurs and intrapreneurs to MIT's entrepreneurial culture,
	technology transfer system, and worldwide network that together have
	created more than 5,000 firms with combined annual sales of over
	$200 billion. Through lectures, visits to high-tech startups, and
	live case studies, participants learn how to foster a culture of
	innovation, increase entrepreneurial activities within their
	organizations, and develop ideas into successful businesses.

	**January 30-February 3, 2006**


	For more information and course description,
	visit MIT's Entrepreneurship Development Program
	<http://mitsloan.mit.edu/edp>

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[SPONSORED LINK]

	Technology Review

	New from MIT: Knowledge Updates

	TECHNOLOGY REVIEW'S 5TH EMERGING TECHNOLOGIES CONFERENCE AT MIT


	Network with top industry leaders and see cutting-edge technologies
	at Technology Review's annual 2-day Summit. Register by August 15th
	and save $100.

	Speakers include: **Nicholas Negroponte**, Chairman of MIT Media
	Lab, **Edward Zander**, CEO of Motorola, **Jeff Hawkins**,
	Co-founder of Palm, **Bill Joy**, Former Chief Scientist of Sun
	Microsystems and **Michael Moritz**, General Partner at Sequoia
	Capital

	September 28-29, 2005 MIT's Kresge Auditorium, Cambridge MA
	<http://www.tretc.com/>


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