[Logprofs] Reminder: Call For Papers: New Product Development and Launch

[Whipple, Judy]

Colleagues,

We wanted to invite you to consider submitting a paper to an upcoming Special Issue on New Product Development and Launch for the Journal of Business Logistics.  While the following list of sub-topic areas is not exhaustive, it is representative of the type of research we are interested in for this special issue:

 *   Lean product launch and supply chain responsiveness
 *   Cross-functional integration between brand management and supply chain efforts to aid in successful new product commercialization.
 *   Cross-supply chain integration that promotes coordination and collaboration among suppliers, manufacturers, distributors, and retailers.
 *   Product launch timing and execution.
 *   The impact of various marketing efforts on launch success.
 *   The ability for effective launch logistics to improve break-even and financial (e.g., cash-to-cash) results.
The deadline for submissions for this special issue is March 31, 2013. Please see the attached Call for Papers for additional information.

We hope that you consider submitting your work to this special issue.

Sincerely,
Roger Calantone, Michigan State University
Anthony Di Benedetto, Temple University
Judy Whipple, Michigan State University
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