[LCM Articles] Awareness campaign against sectarianism in Lebanon

[Walid Georges Chamoun]

If you agree with this campaign, kindly forward it to all your mailing list 
and visit our website for more information:

www.05amam.org
Edmond Rabbath

STOP SECTARIANISM CAMPAIGN
Awareness campaign on sectarianism

Background:

Since 1920, Lebanese society has been structured according to religious 
confessions or sects. Within a country of 10,000 km², we have over 17 
official religious sects.

Sectarianism is intertwined in our daily life, and has been so for years, 
officially and in society. Most official positions are based on religious 
denominations.

Sectarianism was one of the main factors leading to the civil war, but even 
today, everybody still thinks along religious lines and divides people into 
sectarian groups.

The topic was always a taboo subject, until the "Spring Revolution" of 
2005. With this movement, the creation of civil society groups brought 
together people from every religion, and made it clear to many that civil 
society-led initiatives could effectively make a difference.


The campaign:

The campaign focuses on the ridiculous/harmful side of 
sectarianism/confessionalism and its excesses in our every day life.

Generously conceived for AMAM by a multi-confessional creative team of 
like-minded people from the H&C Leo Burnett agency, the campaign is bound 
to make you both laugh and think. The tone, which is innovative, 
provocative, funny and straight to the point, will most certainly generate 
debate and provoke much-needed thinking about the reality of how far 
confessionalism dictates our every day social behaviour.

Like us, you think confessionalism is a plague which has been eating away 
at this country for as long as one can remember. Like us, you also think 
this country, despite all its flaws and complexities, remains a place like 
no other, one we should cherish, support & believe in. Like us, you have 
surrendered to the Lebanese spell, and have vowed to always keep trying, in 
your own way, to make things better. Like us, you are a believer in the 
unique richness and potential found in the Lebanese pluri-confessional 
make-up. We hope you like this campaign. If you do, and wish to support us 
for other citizenship-building awareness campaigns of this kind, please get 
in touch.

Thank you.

05amam
www.05amam.org 
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