[Image-tools] Fwd: [HCI Seminar] TALK: Tamara Adlin, Tuesday, 10/25, 11:00AM

[Jean Foster]

For those of you who have been involved in developing personas as  
part of development or requirements work or would like to learn more  
about them, I thought I would pass this announcement along.

Feel free to forward to other lists as appropriate.

-jean-

Begin forwarded message:

> From: Jaime Teevan <teevan at csail.mit.edu>
> Date: October 19, 2005 4:50:28 PM EDT
> To: hci-seminar at csail.mit.edu
> Cc: seminars at csail.mit.edu
> Subject: [HCI Seminar] TALK: Tamara Adlin, Tuesday, 10/25, 11:00AM
>
>
> ****************** H C I  S E M I N A R  S E R I E S  
> ******************
> ******************   10/25 1:30PM  Patil (32-G449)    
> ******************
>
> ** NOTE: Unusual day and time **
>
> The Persona Lifecycle: Integrating User Representations into Every  
> Stage of Product Design
>
> Tamara Adlin
> Adlin, Inc.
>
> ** Tuesday, October 25, 2005
> ** 11:00AM (refreshments at 10:45AM)
> Patil Seminar Room (32-G449)
>
> Abstract:
>
> Whether you call them user archetypes, profiles, target customer  
> characterizations, or personas, creating detailed representations  
> of users to aid in the product design process is generating renewed  
> interest. Yet even though the buzz around personas just keeps  
> increasing, it¹s hard to find specific, how-to information for  
> creating and employing personas.
>
> There's a good reason for the buzz: personas can be a powerful  
> device for integrating user-centered design methods into your  
> development cycle, radically improving communication and user focus  
> within your organization, and subsequently improving users¹  
> experiences with your products and services. For the past 4 years,  
> Tamara and her co-author John Pruitt (Microsoft) have been working  
> with persona practitioners from all over the world to understand  
> how personas are being used today, which persona-related methods  
> are most helpful, and why so many persona efforts fail.
>
> The result is a highly practical Persona Lifecycle framework that  
> defines five phases of persona development, use, and measures of  
> ROI. Tamara will introduce you to the Persona Lifecycle, discuss a  
> range of tools for creating personas, and reference a variety of  
> examples illustrating how they can be employed.
>
> Bio:
>
> Tamara Adlin is the founder and president of Adlin, Inc., (http:// 
> www.adlininc.com/) a customer experience consulting company located  
> in Seattle, WA. Prior to forming her company, Tamara created the  
> Customer Experience services team for Amazon Services, which  
> provided complete customer research and site design services for  
> Amazon¹s platform clients (including the official NBA online store,  
> Marks & Spencers, Sears Canada, and others). Previously, she was  
> the Senior Usability Specialist for Amazon.com (amazon.com), where  
> she consulted with teams across the company to improve the user  
> experience for Amazon.com customers, sellers, partners, and support  
> professionals. Before she came to Amazon, Tamara was the Human- 
> Centered Design Lead at Attenex Corporation (http:// 
> www.attenex.com/), a legal services software company in Seattle,  
> where she designed advanced document management interfaces. In  
> previous positions, Tamara was the team leader for the Human- 
> Centered Design Team at Akamai Technologies' Seattle office,  
> INTERVU, Netpodium Corporation, and MetaBridge, where she designed  
> interfaces for a variety of web applications and the award-winning  
> Netpodium Interactive Broadcasting Toolset.  Tamara started her  
> user experience career as an Engineering Psychologist at the Army  
> Research Laboratory, where she evaluated human factors issues  
> associated with military systems.
>
> Tamara has been invited to speak on personas and other customer- 
> centered design methods at a variety of industry and academic  
> events. Tamara is co-author of a book on personas with John Pruitt  
> (Microsoft). The Persona Lifecycle: Keeping People in Mind  
> Throughout Product Design (http://www.amazon.com/exec/obidos/tg/ 
> detail/-/0125662513/qid=1127424904/sr=
> 8-1/ref=pd_bbs_1/103-1609560-7389440? 
> v=glance&amp;s=books&amp;n=507846), is in pre-publication with  
> Morgan Kaufmann Publishers and will be available late autumn 2005.  
> The book includes four invited chapters from other experts in user- 
> centered design and over a hundred sidebars written by 60+  
> colleagues who have used personas in their work. In 2003 and 2004,  
> Tamara and John¹s two-day seminar for the Nielsen/Norman Group  
> received the highest ratings from participants at their User  
> Experience Conference (http://www.nngroup.com/events/tutorials/).
>
> Tamara holds a B.A. from Vassar College and an M.S. degree in  
> Technical Communication from the University of Washington, where  
> she focused on User Interface design techniques and  
> interdisciplinary communication.
>
> ****************** H C I  S E M I N A R  S E R I E S  
> ******************
> ******************  http://www.csail.mit.edu/events   
> ******************_______________________________________________
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