[Editors] QR codes

[Bruce Mendelsohn]

Tom's citation is from 2011; while the underlying premise remains true, the technology has advanced considerably in the ensuing years--rendering (IMHO) QR codes increasingly obsolete.

Sent from the Starship Enterprise

Bruce R. Mendelsohn
Personal: brm90 at aol.com<mailto:brm90 at aol.com>
Work: brucem at MIT.edu<mailto:brucem at MIT.edu>
508-873-6324

On Mar 25, 2014, at 16:01, "Thomas S Pixton" <tpixton at MIT.EDU<mailto:tpixton at MIT.EDU>> wrote:

"There are many smart possibilities for QR codes as long as marketers remember their purpose:  delivering additional, valuable information at a specific point of time. Using a QR code to deliver a how-to video, coupon, ticket, vCard, phone number or directions are wonderful uses of the technology. Using codes to repeat the same information already in front of you is a waste of great technology."

http://www.forbes.com/sites/jimnichols/2011/08/01/qr-codes-the-most-abused-technology-of-2011/

On Mar 25, 2014, at 3:50 PM, Julie Pryor wrote:

Dear fellow editors,

I'm curious to know how many of you use QR codes in poster advertisements for your events. Everything I've read/heard seems to suggest that QR codes aren't really effective. But, I see them on many posters throughout campus so perhaps they're more effective than I originally thought?

I welcome any feedback, thanks!

Julie


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Tom Pixton
Communications Specialist; E38-254
MIT Communication Production Services

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Web, print, branding, social media and email marketing
















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