[Editors] QR codes in higher ed: blog posting

[Elizabeth A Thomson]

Hi there,

Just got back from the webinar hosted by the PSB called "Writing Right for the Web: Social Media, Mobile, and Traditional Sites." (Thanks, PSB!)

The leader of the seminar, Bob Johnson, talked about....QR codes. In his most recent blog posting, link below, he talks about their value in marketing for higher education. Among other tips: If you create a QR code for your department, etc., DO NOT have it go to the landing page of a traditional web site. It's just too hard to read on a mobile device. RATHER, have it link to a mobile-friendly landing page. The City University of New York does this well.

Anyway, for the full blog posting, go to:

http://www.bobjohnsonblog.com/

Elizabeth
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Elizabeth A. Thomson
Associate Director of Communications
MIT Resource Development
Office of Communications
600 Memorial Dr., W98-300
617-258-5563, 857-756-9457
<thomson at mit.edu>, giving.mit.edu
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