[Editors] Social media vs websites

[Lauren J Clark]

Editors,

A story in the Economic Times is pretty eye-opening:
http://economictimes.indiatimes.com/news/international-business/bacardi-rethinks-drinks-brands-online-strategy/articleshow/7368930.cms

"Bacardi is set to scale back its brand websites and refocus its marketing efforts on social-media platforms that host its branded content. The drinks company, which owns the Bacardi, Bombay Sapphire, Dewar's and Grey Goose brands, will pare back its sites because they are expensive to run and are experiencing a fall in visitors, according to sources. 

"Over the next one to two years, it is believed that Bacardi will shift up to '90%' of its digital spend to Facebook as it no longer deems dotcom sites relevant."

Of course, it depends on your organization and what it's trying to promote, but has anyone around here reached a similar conclusion?


Lauren Clark
Communications Officer
MIT Resource Development
600 Memorial Drive, W98-300
617-253-6442
ljclark at mit.edu
http://development.mit.edu