[Editors] Learn about social media and email marketing

[Monica Lee]

Dear colleagues,

Join us on Thursday for the first of three Communications Workshops on  
social media and email marketing. Visit our website today to register  
for one or more of the workshops which are provided at no cost to  
members of the MIT community.

Register at: http://web.mit.edu/commworkshops/
On the site you will find detailed information on the sessions,  
including the list of presenters.

Email Marketing
Thursday, 10/15, 9 a.m.-noon
Register online today
You will learn:
- how to incorporate email marketing into your overall communications  
plan
- how to measure and analyze results
- options for sending email (considerations for using external service  
providers and MIT methods)
- MIT policies and guidelines
- examples of email marketing at MIT


Social Media
Thursday, 10/22, 9 a.m.-noon
Register by Tuesday, 10/20
You will learn about:
- the uses of social media
- the role of social media in your communications
- building community on your site
- examples of social media at MIT

How-To's on Email Marketing and Social Media
Wednesday, 10/28, 1-4 p.m.
Register by Monday, 10/26
Demonstrations include:
- creating an HTML email
- managing a Mailman distribution list,
- promoting events through Facebook
- creating and managing a Twitter account


We look forward to seeing you soon.

Best regards,


Monica Lee
Director, Publishing Services Bureau
Massachusetts Institute of Technology

Office 617.258.9380
http://web.mit.edu/psb/


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MIT communications workshops and seminars are provided to members of  
the MIT community who create and manage communications programs for  
their departments, labs or centers. Any member of the MIT community  
may join this mail list. The workshops are sponsored by Publishing  
Services Bureau and are created and offered by MIT staff. In addition,  
we host several presentations and webinars each year that are offered  
by external groups.

Visit the workshops website to access presentation materials and  
handouts:
http://web.mit.edu/commworkshops/

Subscribe or unsubscribe from the workshops mail list:
https://mailman.mit.edu/mailman/listinfo/workshops/




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