[Editors] Feb 3 webinar Marketing Budgets, Making the Case

[Monica Lee]

Dear colleagues,

The MIT Publishing Services Bureau invites you to join us at a webinar  
on Making the Case for Your Marketing Budget, presented by Academic  
Impressions. The webinar will cover how to develop and present an  
effective argument for the value of your institution's marketing and  
branding initiatives. Special emphasis will be placed on being  
deliberate in using existing, cross-campus marketing resources more  
effectively.

Tuesday, February 3
1-2-30 p.m.
Building 35-225
http://web.mit.edu/commworkshops/020309/marketing_budget.html
No registration required.
Attendees will join us in the room we've reserved to access the audio/ 
web connection.

For more details, visit:
https://www.academicimpressions.com/web_conferences/0209-marketing-case.php
(Note: you do not need to register on their page; we have already paid  
the fees.)

If you have any questions, please contact Bara Blender at bblender at mit.edu 
.

We hope to see you there.

Sincerely,

Monica Lee


Webinar details:

Overview:
Marketing departments face two distinct challenges when securing  
sufficient funding to advance the institution's goals. First,  
incremental budgeting may lead to funding that is not aligned with  
strategic goals and second, without that alignment, it then becomes  
difficult to make the case to senior leadership for additional funding.

Presenter:
Elizabeth Scarborough, President and Partner, SimpsonScarborough
Elizabeth is a nationally recognized expert in the use of research to  
drive marketing, branding, recruitment, and retention efforts. With 17  
years of experience conducting market research, she is an innovative  
leader in developing marketing intelligence. Elizabeth specializes in  
the applications of qualitative and quantitative research to develop  
brand strategies. Her groundbreaking approaches to marketing and  
research have become industry standards. She currently serves as chair  
of the American Marketing Association's Symposium for the Marketing of  
Higher Education.





Monica Lee
Director, Publishing Services Bureau
Massachusetts Institute of Technology

Office 617.258.9380
http://web.mit.edu/psb/


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