[Editors] Webinars this week: Social Networking & Online Video

[Monica Lee]

Dear colleagues,

Please join us for two webinars this week on Social Networking and  
Marketing with Online Video.

Best regards,

Monica
MIT Publishing Services Bureau

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New Social Networking Uses to Reach Alumni and Students (webinar)
Wednesday, April 22
1-2:30 p.m.
Building 1-277
No registration required

Overview: With higher-ed budgets being cut, shops in alumni relations  
and annual giving need to take advantage of low-cost avenues for  
marketing, fundraising, and engaging with alumni and students. Public  
social networking sites offer an opportunity to get your events and  
messages in front of students and alumni quickly and inexpensively.  
This webinar will take a look at three of the most popular social  
networking sites -- Facebook, MySpace, and LinkedIn -- and explain the  
changing functionality and rules you need to understand if you want to  
develop your presence on these sites.

For more details, visit http://www.academicimpressions.com/web_conferences/0409-social-networking.php 
. (We have already registered for the group.)

-----
Marketing With Online Video (webinar)
Friday, April 24
1-3 p.m.
Building 32-144
No registration required

Overview: The highly competitive work of recruiting students in  
today's high-tech world of quick sound bites and short attention spans  
can be challenging to colleges and universities. Online video  
marketing is a powerful tool that can differentiate a school and  
communicate its programs within the shortest possible time. While many  
schools struggle with the decision of whether to invest the time,  
money, and staff needed to integrate online video into their media  
efforts, nothing else comes close to the effectiveness and persuasive  
power of a well-designed video.

For more details, visit http://www.academicimpressions.com/web_conferences/0409-online-video.php 
. (We have already registered for the group.)

We look forward to seeing you at these events.




Monica Lee
Director, Publishing Services Bureau
Massachusetts Institute of Technology

Office 617.258.9380
http://web.mit.edu/psb/


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