[Editors] 12/4 webinar - integrated marketing

[Monica Lee]

Dear colleagues,

The MIT Publishing Services Bureau invites you to join us at a  
webinar on Measuring the ROI of Integrated Marketing and Branding  
Strategies, presented by Academic Impressions. The webinar will cover  
best practices and potential pitfalls, as well as provide examples of  
how ROI has been successfully measured at other institutions.

Thursday, December 4
1-2-30 p.m.
Building 4-145
http://web.mit.edu/commworkshops/120408/roi.html
No registration required.
Attendees will join us in the room we've reserved to access the audio/ 
web connection.

For more details, visit:
https://www.academicimpressions.com/web_conferences/1208-marketing- 
roi.php
(Note: you do not need to register on their page; we have already  
paid the fees.)

If you have any questions, please contact Bara Blender at  
bblender at mit.edu.

We hope to see you there.

Sincerely,

Monica Lee


Webinar details:

Overview:
Higher education marketing professionals are under tremendous  
pressure to prove the effectiveness of their marketing and branding  
initiatives. To ensure continued funding, marketing offices must  
measure return on investment and communicate success to the right  
people. This takes time, energy, and an understanding of marketing  
methodologies–all of which can be difficult to come by.

The Measuring the ROI of Integrated Marketing and Branding  
Initiatives webcast will provide you with a step-by-step primer on  
how to measure the return on investment for integrated marketing and  
branding initiatives. You will learn best practices and potential  
pitfalls, and also review multiple examples of how ROI has been  
successfully measured at other institutions. Resources and a template  
for a measurement dashboard will be also provided.

Presenter:
Elizabeth Scarborough, President and Partner, SimpsonScarborough
Elizabeth is a nationally recognized expert in the use of research to  
drive marketing, branding, recruitment, and retention efforts. With  
17 years of experience conducting market research, she is an  
innovative leader in developing marketing intelligence. Elizabeth  
specializes in the applications of qualitative and quantitative  
research to develop brand strategies. Her groundbreaking approaches  
to marketing and research have become industry standards. She  
currently serves as chair of the American Marketing Association's  
Symposium for the Marketing of Higher Education.



Monica Lee
Director, Publishing Services Bureau
Massachusetts Institute of Technology

Office 617.258.9380
http://web.mit.edu/psb/


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