[Editors] Integrated marketing webinar tomorrow 12/4

[Monica Lee]

Dear colleagues,

We hope you can join us at tomorrow's webinar. Please see below for  
details.

Regards,

Monica



Begin forwarded message:

> Date: November 13, 2008 12:42:24 PM EST
> To: Communications workshop list <workshops at mit.edu>, "Editors'  
> Club" <editors at mit.edu>
> Subject: 12/4 webinar - integrated marketing
>
> Dear colleagues,
>
> The MIT Publishing Services Bureau invites you to join us at a  
> webinar on Measuring the ROI of Integrated Marketing and Branding  
> Strategies, presented by Academic Impressions. The webinar will  
> cover best practices and potential pitfalls, as well as provide  
> examples of how ROI has been successfully measured at other  
> institutions.
>
> Thursday, December 4
> 1-2-30 p.m.
> Building 4-145
> http://web.mit.edu/commworkshops/120408/roi.html
> No registration required.
> Attendees will join us in the room we've reserved to access the  
> audio/web connection.
>
> For more details, visit:
> https://www.academicimpressions.com/web_conferences/1208-marketing-roi.php
> (Note: you do not need to register on their page; we have already  
> paid the fees.)
>
> If you have any questions, please contact Bara Blender at bblender at mit.edu 
> .
>
> We hope to see you there.
>
> Sincerely,
>
> Monica Lee
>
>
> Webinar details:
>
> Overview:
> Higher education marketing professionals are under tremendous  
> pressure to prove the effectiveness of their marketing and branding  
> initiatives. To ensure continued funding, marketing offices must  
> measure return on investment and communicate success to the right  
> people. This takes time, energy, and an understanding of marketing  
> methodologies–all of which can be difficult to come by.
>
> The Measuring the ROI of Integrated Marketing and Branding  
> Initiatives webcast will provide you with a step-by-step primer on  
> how to measure the return on investment for integrated marketing and  
> branding initiatives. You will learn best practices and potential  
> pitfalls, and also review multiple examples of how ROI has been  
> successfully measured at other institutions. Resources and a  
> template for a measurement dashboard will be also provided.
>
> Presenter:
> Elizabeth Scarborough, President and Partner, SimpsonScarborough
> Elizabeth is a nationally recognized expert in the use of research  
> to drive marketing, branding, recruitment, and retention efforts.  
> With 17 years of experience conducting market research, she is an  
> innovative leader in developing marketing intelligence. Elizabeth  
> specializes in the applications of qualitative and quantitative  
> research to develop brand strategies. Her groundbreaking approaches  
> to marketing and research have become industry standards. She  
> currently serves as chair of the American Marketing Association's  
> Symposium for the Marketing of Higher Education.
>
>
>
> Monica Lee
> Director, Publishing Services Bureau
> Massachusetts Institute of Technology
>
> Office 617.258.9380
> http://web.mit.edu/psb/
>
>
> ----------------------------------------------------------------
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