[Editors] Fwd: How to integrate blogs into your media plan

[Lois Slavin]

FYI

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>Thread-Topic: How to integrate blogs into your media plan
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>From: "Bacon's Information" <mailunique at bacons.com>
>To: <lslavin at mit.edu>
>Subject: How to integrate blogs into your media plan
>Date: Mon, 12 Sep 2005 10:53:02 -0400
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>Learn more about blogs and how you can start working with this new medium
>to further expand the reach of your media campaign

>    * download Bacon’s white paper on blogs – 
> click 
> <http://bacons.com/Blog_White_Paper_and_Briefing_Book_Landing.asp?id=518692>HERE 
> for your FREE copy!
>
>This white paper describes:
>    * which types of blogs exist today
>    * the role they play in the news cycle
>    * how PR pro’s can work with bloggers
>    * the role blogs can play in a PR/marketing strategy
>
>Bacon’s lists and monitors news blogs in addition to its coverage of print,
>Internet and broadcast media. Request more information about Bacon’s
>monitoring service when you download your blog white paper!
>
>Bacon’s Information helps corporate communications and public relations
>professionals improve their ability to access, understand and use information
>and knowledge as key components for communicating more effectively and
>making informed business decisions.
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