[Editors] hard returns in eudora

Thu May 20 15:33:14 EDT 2004

Hi Scott,

I used to manage mass marketing emails for the Alumni Association, and 
although I no longer do, I can tell you a little about our system last year.

First, we outsource our emails to a company that is able to send multipart 
messages.  Sending "multipart" means that we send out one type of email to 
everyone, and the package contains both a "text/HTML" and "text/plain" 
version within it.  It is then the responsibility of the recipient's email 
program to display the version it can handle.

Secondly, the standard width for line length in terminal windows (which do 
not display images) is 80 characters.  It is important to go by the number 
of characters, and not their widths in a particular font, because viewers 
such as terminal windows use monospace type and will make every line longer 
than in a pretty font:

         The quick brown fox jumped over the lazy dog.
         The quick brown fox jumped over the lazy dog.

We use 72 as our max length, just to be safe.  I think the idea of 80 being 
a safe width is pretty standard, the same way it is safe to design Web 
pages at 600px or whatever the standard is now.

Kathryn

At 01:40 PM 5/20/2004 -0400, Scott Campbell wrote:

>Folks.  We are preparing to send out the email message below.  The message 
>'From the Editor' contains hard returns in order to keep the copy 
>contained beneath the masthead, rather than running all across the screen 
>before it wraps (as this part of the message does).  Problem is, if the 
>recipient has his/her browser window set 'too narrow', the hard returns 
>result in fragmented lines with only one or two words.  This could 
>presumeably be fixed if we set up the 'From the Editor' text as an 
>image.  But some people's email can't receive images.  Anybody got a smart 
>solution for this?  There's money in it for you.
>
>
>34e6b1ee.jpg  34e6b1fe.jpg
>FROM THE EDITOR
>Welcome to the inaugural issue of Supply Chain Frontiers, the electronic 
>newsletter of the
>MIT Center for Transportation & Logistics. Frontiers presents a selection 
>of our latest research
>as well as news on CTL activities. Please feel free to contact us with any 
>questions or comments,
>or suggested additions to our mailing list. Click on the link below if you 
>wish to unsubscribe.
>Happy reading!
>
>34e6b23c.jpg  34e6b25b.jpg
><http://web.mit.edu/ctl/www/news/current/options.htm>LOOKING FOR 
>OPTIONS<http://web.mit.edu/ctl/www/news/current/options.htm>
>The worlds of finance and transportation could come together with a 
>trucking option that
>gives shippers more peace of mind
>
><http://web.mit.edu/ctl/www/news/current/control.htm>TAKING CONTROL
>New ways are needed to govern supply chains that are becoming more 
>complicated and unruly
>
><http://web.mit.edu/ctl/www/news/current/oneortwo.htm>ONE CHANNEL OR TWO?
>Companies can be spoiled for choice when selling through physical as well 
>as on-line channels
>
><http://web.mit.edu/ctl/www/news/current/amazon.htm>NEW ROADS TO E-COMMERCE
>Pioneering work being done by Amazon.com is clearing the way for 
>international e-commerce
>
>  34e6b28a.jpg 34e6b29a.jpg
><http://web.mit.edu/ctl/www/news/current/2020.htm>Exploring the Shape of 
>Supply Chains to Come with the Supply Chain 2020 Project
>
><http://web.mit.edu/ctl/www/news/current/zlog.htm>Zaragoza Master of 
>Engineering in Logistics Program Exceeds Application Targets
>
><http://web.mit.edu/ctl/www/news/current/mlog.htm>The Master of 
>Engineering in Logistics Program Celebrates its Fifth Birthday with Record 
>Student Numbers
>
>34e6b2aa.jpg  34e6b2b9.jpg
><http://web.mit.edu/ctl/www/news/current/outandabout.htm>Presentations and 
>Papers
>
>MIT SUPPLY CHAIN FRONTIERS: Issue #1, May 2004
>Editor Ken Cottrill (kencott at mit.edu); Associate Editor Nicole Blizek 
>(nblizek at mit.edu); Webmaster Scott Campbell (scottc at mit.edu)
>
>_____________________________________
>MIT Center for Transportation & Logistics
>77 Massachusetts Avenue, E40-276
>Cambridge MA 02139 USA
>http://web.mit.edu/ctl
>
>
>
>
>_______________________________________________________
>
>Scott Campbell
>Webmaster, MIT Center for Transportation & Logistics (http://web.mit.edu/ctl)
>Editor, PLAN, MIT School of Architecture and Planning 
>(http://sap.mit.edu/plan)
>
>
>_______________________________________________________
>
>Scott Campbell
>Webmaster, MIT Center for Transportation & Logistics (http://web.mit.edu/ctl)
>Editor, PLAN, MIT School of Architecture and Planning 
>(http://sap.mit.edu/plan)
>_______________________________________________
>Editors mailing list
>Editors at mit.edu
>http://mailman.mit.edu/mailman/listinfo/editors

Where will you put your two cents?
http://mit.edu/giving/

Kathryn Rotondo
Assistant Director, Alumni Fund Operations
MIT Alumni Association
77 Massachusetts Avenue, 10-110
Cambridge, MA 02139

phone 617-452-2608
fax 617-452-4162  
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