[Editors] [Fwd: Alertbox: Targeted Email Newsletters Show Continued Strength]

[Jean Foster]

I'm glad I finally had the chance to make an editors meeting and meet
some of you!  As promised, here is the link to Nielson's Alertbox report
on e-mail newsletters.

-jean-
-----Forwarded Message-----
From: Jakob Nielsen <alertbox at nngroup.com>
To: Alertbox Announcement List <alertbox at laser.sparklist.com>
Subject: Alertbox: Targeted Email Newsletters Show Continued Strength
Date: Tue, 17 Feb 2004 07:30:00 -0800

Jakob Nielsen's Alertbox for February 17 is now online at:
   http://www.useit.com/alertbox/20040217.html

Summary:
E-newsletters that are informative, convenient, and timely are often
preferred over other media.
However, a new study found that only 11% of newsletters were read
thoroughly, so layout and content scannability is paramount.

------------


Usability Week 2004 conference

   > USA: Orlando, San Francisco
   > Europe: London, Copenhagen
   > Australia: Melbourne

   > 3-day Intensive Camp: Usability in Practice
   > Web Usability 2004: brand-new research
   > 6 specialized 1-day tutorials, including intranets and newsletters

NEXT WEDNESDAY (Feb. 25): deadline for saving 10% on the London event

   http://www.nngroup.com/events



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-- 
-------------------------------------
Jean Foster
MIT Academic Computing
617.253.3909, jfoster at mit.edu, N42-040F