<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=Windows-1252">
</head>
<body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; color: rgb(0, 0, 0); font-size: 14px; font-family: Calibri, sans-serif;">
<div>
<div>Hello MIT WebPub,</div>
<div><br>
</div>
<div>We hope you are having a good summer. We are excited to see you all again and hope you can join us on September 10th for a talk by Michael Petroff, Digital Content Strategist, Harvard Public Affairs and Communications, about "<a href="http://w3.abcd.harvard.edu/ai1ec_event/michael-petroff-google-analytics/?instance_id=244">Best
Practices for Tracking Campaigns in Google Analytics</a>."</div>
<div><br>
</div>
<div><b>Summary: </b>Google Analytics can be a powerful tool in measuring website performance, visitor behavior, and engagement. This talk will guide you through some best practices around getting the most out of tagging, dashboards, and other tools to track
performance of your campaigns.</div>
<div><span class="s3" style="font-size: medium; font-family: Calibri;"><br>
</span></div>
<div><b>Bio: </b>Mike Petroff is a digital content strategist at Harvard University, in the office of Digital Strategy. He supports the strategy, creation, and curation of content for harvard.edu and associated sites and plays a primary role in managing the
vision for and delivery of the University’s web and social media presence. Prior to joining Harvard, Mike was the web and enrollment technology manager at Emerson College, where he led web marketing and online recruitment efforts for undergraduate and graduate
admission.</div>
<div><span class="s3" style="font-family: Calibri; font-size: medium;"><br>
</span></div>
<div><strong>When</strong>: September 10th @ 3:30-5:00pm<br>
<strong>Title</strong>: <a href="http://w3.abcd.harvard.edu/ai1ec_event/michael-petroff-google-analytics/?instance_id=244">Best Practices for Tracking Campaigns in Google Analytics</a><br>
<strong>Who</strong>: Michael Petroff, Digital Content Strategist, Harvard Public Affairs and Communications<br>
<strong>Where</strong>: Lamont Library, Forum Room</div>
<div><br>
</div>
<div>NOTE: Attendees without a Harvard ID card need to <a href="mailto:dtremont@oeb.harvard.edu">RSVP </a>for entry to the library.</div>
<div><br>
</div>
<div>Thanks!</div>
<div>Donna, Eric and Raman</div>
</div>
</body>
</html>