<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=Windows-1252">
</head>
<body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; color: rgb(0, 0, 0); font-size: 14px; font-family: Calibri, sans-serif; ">
<div>
<div>Hello MIT WebPub,</div>
<div><br>
</div>
<div>Sorry for the delay, had some technical issues with the pdf but all should be OK now.</div>
<div><br>
</div>
<div>
<div style="font-family: 'times new roman', 'new york', times, serif; font-size: 16px; background-color: rgb(255, 255, 255); ">
You can view the presentation on <a href="http://www.slideshare.net/harvardwww/demystifying-ux-a-toolkit-approach-to-better-cheaper-faster-experience-design">Slideshare</a>, all of the resources are linked from the pdf, but we also have the <a href="http://w3.abcd.harvard.edu/past-events/">excel
toolkit file </a>up on our website.</div>
<div style="font-family: 'times new roman', 'new york', times, serif; font-size: 16px; background-color: rgb(255, 255, 255); ">
<br clear="none">
</div>
<div style="font-family: 'times new roman', 'new york', times, serif; font-size: 16px; background-color: rgb(255, 255, 255); ">
Also, Mary provided the information below to followup on a couple of questions from the talk:</div>
<div style="font-family: 'times new roman', 'new york', times, serif; font-size: 16px; ">
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<b>1. UX Team makeup:</b></div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
It varies widely by organizational / project needs and the type of work performed. </div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
Couple of good references:</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<a href="https://urldefense.proofpoint.com/v1/url?u=http://us5.campaign-archive1.com/?u%3D7e093c5cf4%26id%3Dcfe9dbcac8&k=AjZjj3dyY74kKL92lieHqQ%3D%3D%0A&r=7oCzYYmTSK9fOBhn7aMPDBRMJ4pSpA1lajbqmGbrQl8%3D%0A&m=9sVBp%2Fy5cVKJCkVA5VgtsVNaefiP5RlPSvQ2%2F0uc2cU%3D%0A&s=e96daaeb447d20f56154b12f66409538435af3df3f9cc1c12de810d76845ef04" shape="rect" rel="nofollow" target="_blank">http://us5.campaign-archive1.com/?u=7e093c5cf4&id=cfe9dbcac8</a></div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<a href="https://urldefense.proofpoint.com/v1/url?u=http://www.ixda.org/sites/default/files/UX_Kit_Aug09.pdf&k=AjZjj3dyY74kKL92lieHqQ%3D%3D%0A&r=7oCzYYmTSK9fOBhn7aMPDBRMJ4pSpA1lajbqmGbrQl8%3D%0A&m=9sVBp%2Fy5cVKJCkVA5VgtsVNaefiP5RlPSvQ2%2F0uc2cU%3D%0A&s=4ffd326a6e1d59da2afb2acbdaa645123186648765d81c2994b01e572020bf28" shape="rect" rel="nofollow" target="_blank">http://www.ixda.org/sites/default/files/UX_Kit_Aug09.pdf</a> </div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
My interpretation of top / common roles:</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<b>UX Director</b> - Collaborates across sales, marketing, research, analytics and development teams to deliver solutions for the user landscape, and maintain business and brand goals while overseeing delivery of user experiences in web, products, apps, social
and marketing channels</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<br clear="none">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<b>UX Analyst / Specialist /strategist</b> - Gathers business, user and functional needs and documents through personas, site architectures, sitemaps, workflows, Wireframes, and functional requirements. He/she provides direction and influences final design
through creative and development stages to ensure user needs and overall goals are met and design is usable, intuitive and highly functional. </div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<b>Usability Analyst / Researcher</b> – researches best practices, academic, psychological and behavioral and human/ computer interaction studies to advise on projects. May arrange, schedule, perform and report on usability tests and make recommendations out
of those tests for usability improvements. </div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<b>Content Strategist / Content Architect</b> – For larger sites / experiences involving multiples sites / landing pages, etc. this individual understands the goals of content, tone, brand message and perhaps even desired differences through personalization. He/She
will also know how to best represent the information and keep it evergreen, owning a content scheduling and management process. </div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<b>Visual Designer(s)</b> – Create the look and feel. With an artistic eye visual designers interpret requirements into final assets for images, graphics, logos, sometimes font selections other visual components to match the overall brand. Often relied upon
by developers to create “Pixel perfect” renderings for responsive design where page space and image sizing are vital for predictable final design. </div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<b>Creative Developers </b>– Sometimes referred to as front-end developers, creative developers handle all HTML, CSS, JavaScript and - as needed - JQuery development to bring about the final visual design and ensure its functionality.</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
Within some organizations / teams the visual designers and creative developers are one in the same (not recommended) in other teams, there are a number of both and the developers are in a separate development department. </div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<b>Party planner</b> - someone's got to...</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<br clear="none">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<b>2. What to consider when combining several sites into one:</b></div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
Content will be one of the most important facets of the project and combining, establishing new terms for what may have similar labels on different sites.</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
There may be a great redundancy of pages that needs to be managed. </div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
Understand what is different among the sites: calls to action, terms or structure in order to explain or highlight the differences in help material. </div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
Promote the new site early on the different older sites if navigation terms and how and where to find the same information will change drastically. This can be a quick 30 second demo showing the new nav and options to come. (Camtasia software is nice for
this if available). The video is also a good time to provide a small preview of the new brand and look if appropriate. If only showing the new site in the demo, place it on the new site when it launches as well for 1-2 months as prioritized content (a location
on the home page would be appropriate). </div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<br clear="none">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
You likely want a redirect strategy to point users as appropriate to new URLs vs. page not found errors once old sites are disabled. </div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
</div>
<div class="yiv6570996134MsoNormal" style="background-color: rgb(255, 255, 255); margin: 0in 0in 0pt; ">
<b>If anything involves transactions:</b></div>
<ul type="disc" style="background-color: rgb(255, 255, 255); margin-top: 0in; ">
<li class="yiv6570996134MsoNormal" style="margin: 0in 0in 0pt; ">Be sure to promote early how and where to perform the new transactions.</li><li class="yiv6570996134MsoNormal" style="margin: 0in 0in 0pt; ">Make help content a priority.</li><li class="yiv6570996134MsoNormal" style="margin: 0in 0in 0pt; ">Ensure security (log in/ sign in) converts well / easily and explain if it is different for the new site.</li><li class="yiv6570996134MsoNormal" style="margin: 0in 0in 0pt; ">Send emails to secure users informing them of changes to come.</li><li></li></ul>
</div>
</div>
</div>
</body>
</html>