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I agree with Stephanie—both positive and negative comments show you a small slice of your reader's sentiment. I think keeping the comment area open shows that the video creator is open to balance, fairness and feedback from the community. As for spam... at
least it ups your page views. :)
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<div><span class="Apple-style-span" style="font-family: Arial; font-size: 12px; ">Eric Keezer</span></div>
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<span class="Apple-style-span" style="font-weight: normal; font-family: Arial; font-size: 12px; "><a href="http://whereis.mit.edu/?go=W98">Map us</a> | <font class="Apple-style-span" color="#000000">617 32</font><font class="Apple-style-span" color="#000000">4 </font><font class="Apple-style-span" color="#000000">9149</font></span><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Arial; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "></span><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "></span><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Arial; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; ">
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<div>On Oct 3, 2012, at 12:37 PM, Stephanie Hatch wrote:</div>
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<div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">
<div>Peter (and anyone who manages a YouTube account), </div>
<div><br>
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<div>I think this is a question that deservedly remains in reply-all mode, while other questions are posed to the groups but receive private answers. Many of you manage department YouTube accounts, however, so it makes sense. Feel free to also pose questions
like this to the <a href="http://yammer.com/">Yammer</a> group "MIT Social Media" (which has 184 members from the MIT community). </div>
<div><br>
</div>
<div>Leaving comments "on" for your YouTube page makes it more social. I recommend allowing others to start and continue discussions, which are provoked by the content within the video. This means ideas are flowing, opinions are being formed, and your content
is causing people to feel safe expressing an idea, thought, or opinion, even if it's negative. </div>
<div><br>
</div>
<div>Then there are the crass, defamatory, bullying comments. I do think you should be moderating to some degree. Take enough time to click on "report" or "spam" next comments in these categories. </div>
<div><br>
</div>
<div>Apart from those sorts of comments, negative comments are usually a good thing, believe it or not. You want to spark discussion. You want it to be real. If you've got mixed feelings, read my blog post: <a href="http://mitsha.re/dndrule">http://mitsha.re/dndrule</a>
(and give a comment, negative or positive!). </div>
<div><br>
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<div>- Stephanie</div>
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<div><span class="Apple-style-span" style="color: rgb(96, 111, 120); font-family: 'Lucida Grande', Verdana, Arial, sans-serif; font-size: 11px; ">
<div><span class="Apple-style-span" style="color: rgb(96, 111, 120); font-family: 'Lucida Grande', Verdana, Arial, sans-serif; font-size: 11px; "><strong style="color: rgb(96, 111, 120); ">Stephanie Hatch<br>
</strong>Social Media and Email Marketing Specialist</span></div>
<div><span class="Apple-style-span" style="color: rgb(96, 111, 120); font-family: 'Lucida Grande', Verdana, Arial, sans-serif; font-size: 11px; "><a href="http://web.mit.edu/cps/" title="Visit Smoking Apples" style="color: rgb(96, 111, 120); text-decoration: none; border-bottom-width: 1px; border-bottom-color: rgb(153, 153, 153); border-bottom-style: dotted; ">Office:
E38-254 Phone: 617.258.9353 </a></span><br>
</div>
</span><span class="Apple-style-span" style="color: rgb(96, 111, 120); font-family: 'Lucida Grande', Verdana, Arial, sans-serif; font-size: 11px; "><a href="http://statigr.am/mitpics">Instagram</a> </span><span class="Apple-style-span" style="color: rgb(96, 111, 120); font-family: 'Lucida Grande', Verdana, Arial, sans-serif; font-size: 11px; "><a href="http://twitter.com/hatchsteph">Twitter</a> <a href="http://mitsocialmedia.wordpress.com/">Blog</a> <a href="http://gplus.to/stephaniehatch">Google+</a> <a href="mailto:hatch_s@mit.edu">Email</a> </span></div>
<div><span class="Apple-style-span" style="color: rgb(96, 111, 120); font-family: 'Lucida Grande', Verdana, Arial, sans-serif; font-size: 11px; "><br>
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</span><font class="Apple-style-span" face="'Lucida Grande', Verdana, Arial, sans-serif"><span class="Apple-style-span" style="font-size: 11px; "><font class="Apple-style-span" color="#595969"><a href="http://web.mit.edu/cps/">Communication Production Services</a></font><br>
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</span></span><span class="Apple-style-span" style="color: rgb(96, 111, 120); font-family: 'Lucida Grande', Verdana, Arial, sans-serif; font-size: 11px; "><a href="http://web.mit.edu/">Massachusetts Institute of Technology</a></span>
<div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">
<span class="Apple-style-span" style="border-collapse: separate; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; ">
<div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">
<div style="color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; "><span class="Apple-style-span" style="color: rgb(96, 111, 120); font-family: 'Lucida Grande', Verdana, Arial, sans-serif; font-size: 11px; "><i>Communications advising and strategy:</i></span></div>
<div style="color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; "><span class="Apple-style-span" style="color: rgb(96, 111, 120); font-family: 'Lucida Grande', Verdana, Arial, sans-serif; font-size: 11px; "><i>Web, print, branding, social media
and email marketing</i></span></div>
<div><span class="Apple-style-span" style="color: rgb(96, 111, 120); font-family: 'Lucida Grande', Verdana, Arial, sans-serif; font-size: 11px; "><i><br>
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<div>On Oct 3, 2012, at 12:17 PM, Kris Brewer wrote:</div>
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Hello,
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<div>Our default is comments on. I can't give you an exact number but they can turn comments off on a per video basis. Of our 9,651 public videos, 1,064 have comments turned off.
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<div>We're allowing comments on YouTube but as I mentioned before, not moderating.</div>
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<div>Kris<br>
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<span class="Apple-style-span" style="border-collapse: separate; font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; ">
<div style="font-size: 12px; ">-----------------------------------------------------------------------</div>
<div style="font-size: 12px; ">Kris Brewer, JD</div>
<div style="font-size: 12px; ">MIT TechTV Webmaster & Community Liaison</div>
<div style="font-size: 12px; ">MIT Libraries: Specialized Content & Services</div>
<div style="font-size: 12px; ">Academic Media Production Services</div>
<div style="font-size: 12px; ">Distance Education & Streaming Operations</div>
<div style="font-size: 12px; ">MIT Video Productions </div>
<div style="font-size: 12px; "><a href="http://techtv.mit.edu/">http://techtv.mit.edu</a></div>
<div style="font-size: 12px; "><a href="mailto:brew@mit.edu">brew@mit.edu</a></div>
<div style="font-size: 12px; ">617-452-3157</div>
<div style="font-size: 12px; "><a href="http://connect.mit.edu/techtv" style="font-size: medium; ">http://connect.mit.edu/techtv</a></div>
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<div>On Oct 2, 2012, at 6:37 PM, Peter Pinch <<a href="mailto:pdpinch@mit.edu">pdpinch@mit.edu</a>> wrote:</div>
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<div>Thanks Kris. Very helpful info.</div>
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<div>Which is your default -- comments or no comments? Do you know how many users opt out?</div>
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<div>I'd also be curious to know if you're allowing comments on your YouTube videos (I guess I could just look).</div>
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<div>----------------</div>
I am mobile.</div>
<div><br>
On Oct 2, 2012, at 4:55 PM, "Kris Brewer" <<a href="mailto:brew@mit.edu">brew@mit.edu</a>> wrote:<br>
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<blockquote type="cite">
<div>Hi Peter,
<div><br>
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<div>On TechTV, video uploaders have the choice to leave commenting on or turn it off. They can also go in and moderate their comments themselves.</div>
<div><br>
</div>
<div>That being said, as the TechTV admin, I monitor all site comments daily to remove obvious spam comments and any obscenities to keep the site clean, but I don't sensor (that is left up to the owner of the video if they so choose).</div>
<div><br>
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<div>Not sure if that helps for YouTube. We do have a subset of our vids posted there but I haven't been diligent of monitoring the comments there.</div>
<div><br>
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<div>Kris<br>
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<div style="font-size: 12px; ">Kris Brewer, JD</div>
<div style="font-size: 12px; ">MIT TechTV Webmaster & Community Liaison</div>
<div style="font-size: 12px; ">MIT Libraries: Specialized Content & Services</div>
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<div>On Oct 2, 2012, at 4:46 PM, Peter Pinch <<a href="mailto:pdpinch@MIT.EDU">pdpinch@MIT.EDU</a>></div>
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<blockquote type="cite">This may sound a little naïve, but OCW has been reminded recently (and<br>
frequently) that posting videos on YouTube can generate a lot of offensive<br>
and obnoxious comments.<br>
<br>
As we've been struggling with how to balance audience engagement with<br>
respect for MIT faculty and students (who are the targets of the<br>
nastiness), I thought we should reach out to you all to see if there are<br>
any policies and practices we can learn from.<br>
<br>
Does anyone have a formal policy on comments (for YouTube or elsewhere?).<br>
Is anyone dealing with a large volume of comments and have a good workflow<br>
for dealing? Or do you just turn them off?<br>
<br>
Thanks for you thoughts,<br>
Peter Pinch<br>
Production Manager, MIT OpenCourseWare<br>
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