<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div>Enjoy!</div><div><br></div><div>:)</div><div><br></div><div>Lisa</div><div><br></div><div><br></div><div><div>Begin forwarded message:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><span style="font-family:'Helvetica'; font-size:medium; color:rgba(0, 0, 0, 1);"><b>From: </b></span><span style="font-family:'Helvetica'; font-size:medium;">KickStart Search Engine Marketing <<a href="mailto:KickStart_Search_Engine_Marketin@mail.vresp.com">KickStart_Search_Engine_Marketin@mail.vresp.com</a>><br></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><span style="font-family:'Helvetica'; font-size:medium; color:rgba(0, 0, 0, 1);"><b>Date: </b></span><span style="font-family:'Helvetica'; font-size:medium;">August 4, 2011 2:06:17 PM EDT<br></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><span style="font-family:'Helvetica'; font-size:medium; color:rgba(0, 0, 0, 1);"><b>To: </b></span><span style="font-family:'Helvetica'; font-size:medium;">"<a href="mailto:lisa@mit.edu">lisa@mit.edu</a>" <<a href="mailto:lisa@mit.edu">lisa@mit.edu</a>><br></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><span style="font-family:'Helvetica'; font-size:medium; color:rgba(0, 0, 0, 1);"><b>Subject: </b></span><span style="font-family:'Helvetica'; font-size:medium;"><b>Online Marketing Tips: Social Media, SEO and Pay-Per-Click getting focused on what matters.</b><br></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><span style="font-family:'Helvetica'; font-size:medium; color:rgba(0, 0, 0, 1);"><b>Reply-To: </b></span><span style="font-family:'Helvetica'; font-size:medium;">KickStart Search Engine Marketing <<a href="mailto:reply-7e7b8e40ea-b73a7eea08-56a4@u.cts.vresp.com">reply-7e7b8e40ea-b73a7eea08-56a4@u.cts.vresp.com</a>><br></span></div><br>
<table cellpadding="5" cellspacing="0" border="0" align="center">
<tbody><tr>
<td>
<a href="http://cts.vresp.com/fbl?7e7b8e40ea/b73a7eea08/http%3A%2F%2Fhosted-p0.vresp.com%2F456986%2F7e7b8e40ea%2FARCHIVE%23like"><img border="0" src="http://img-ak.verticalresponse.com/social_sharing/social_sharing.placeholder.facebook.png"></a>
</td>
<td>
<a href="http://cts.vresp.com/ts?7e7b8e40ea/b73a7eea08/http%3A%2F%2Fapi.addthis.com%2Foexchange%2F0.8%2Fforward%2Ftwitter%2Foffer%3Ftemplate%3D%257B%257Btitle%257D%257D%2B%257B%257Burl%257D%257D%26url%3Dhttp%253A%252F%252Fhosted-p0.vresp.com%252F456986%252F7e7b8e40ea%252FARCHIVE%26shortener%3Dbitly%26title%3DOnline%2BMarketing%2BTips%253A%2BSocial%2BMedia%252C%2BSEO%2Band%2BPay-Per-Click%2Bgetting%2Bfocused%2Bon%2Bwhat%2Bmatters."><img border="0" src="http://img-ak.verticalresponse.com/social_sharing/social_sharing.placeholder.twitter.png"></a>
</td>
<td>
<a href="http://cts.vresp.com/ls?7e7b8e40ea/b73a7eea08/http%3A%2F%2Fapi.addthis.com%2Foexchange%2F0.8%2Fforward%2Flinkedin%2Foffer%3Ftemplate%3D%257B%257Btitle%257D%257D%2B%257B%257Burl%257D%257D%26url%3Dhttp%253A%252F%252Fhosted-p0.vresp.com%252F456986%252F7e7b8e40ea%252FARCHIVE%26shortener%3Dbitly%26title%3DOnline%2BMarketing%2BTips%253A%2BSocial%2BMedia%252C%2BSEO%2Band%2BPay-Per-Click%2Bgetting%2Bfocused%2Bon%2Bwhat%2Bmatters."><img border="0" src="http://img-ak.verticalresponse.com/social_sharing/social_sharing.placeholder.linkedin.png"></a>
</td>
</tr>
</tbody></table>
<meta content="text/html;charset=UTF-8" http-equiv="content-type">
<title>Online Marketing Tips: Social Media, SEO and Pay-Per-Click getting focused on what matters.</title>
<div>
<table border="0" cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td>
<font color="#000000" face="arial,verdana,helvetica" style="font-size: 30px; font-weight: bold; line-height: 30px;">Online Marketing Tips: Social Media, SEO and Pay-Per-Click getting focused on what matters.</font></td>
</tr>
<tr>
<td height="15">
</td>
</tr>
<tr>
<td width="100%">
<table border="0" cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr valign="top">
<td>
<table border="0" cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td>
<font color="#0077dd" face="arial,verdana,helvetica" style="font-size: 14px; font-weight: bold;">Join us for a FREE Webinar on August 10</font></td>
</tr>
<tr>
<td height="20">
</td>
</tr>
<tr>
<td>
<a href="http://cts.vresp.com/c/?KickStartSearchEngin/7e7b8e40ea/b73a7eea08/b0f53b3a89" target="_blank"><img border="0" width="183"></a></td>
</tr>
<tr>
<td height="20">
</td>
</tr>
<tr>
<td>
<font color="#000000" face="arial,verdana,helvetica" style="font-size: 13px; font-weight: normal;"><b>Space is limited.</b><br>
Reserve your Webinar seat now at:<br>
<a href="http://cts.vresp.com/c/?KickStartSearchEngin/7e7b8e40ea/b73a7eea08/90d8ab716c" target="_blank">https://www3.gotomeeting.com/<wbr>register/401601422</a></font></td>
</tr>
<tr>
<td height="20">
</td>
</tr>
<tr>
<td>
<table border="0" cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td style="padding: 0pt 0pt 20px;">
<font color="#000000" face="arial,verdana,helvetica" style="font-size: 12px;">We are all trying to better our position and generate more revenue for our companies, but with so many new strategies it can be somewhat difficult to take time to really dive deep into the nuts and bolts. Join us for a webinar that will give you real insight and save you many hours of research.<br>
<br>
In this webinar we will discuss the following:<br>
<br>
<u><strong>Social Media</strong></u><br>
- How to Increase your Followers<br>
- How to Generate Interest and Engage People<br>
- Tools to Streamline your Efforts<br>
- Measuring your Success, Metrics that Matter<br>
- Social Media Strategies you Might not Know About<br>
<br>
<u><strong>How to use PPC and SEO together</strong></u><br>
- Using PPC as a Testing Ground for Long-Term SEO Strategy<br>
- Experiment with Call-to-Action Statements and Landing Page Content<br>
- Achieve SERP Domination with Paid & Organic Coverage - The Benefits<br>
<br>
<u><strong>3rd and 4th quarter SEO tips</strong></u><br>
- Anchor Text Strategies<br>
- Inbound Link Diversity<br>
- Content Guidelines - For Your Site & In Link-Building<br>
- Use Google Trends to Take Advantage of Seasonal Search Changes<br>
- Google Panda Revisited<br>
<br>
This webinar is complimentary and will include the opportunity to ask questions about issues and strategies that can help you to grow your business.</font><br>
<br>
<font color="#000000" face="arial,verdana,helvetica" style="font-size: 12px;">For more information please visit us online at <a href="http://cts.vresp.com/c/?KickStartSearchEngin/7e7b8e40ea/b73a7eea08/e78365eb68/utm_source=vresp&utm_medium=email&utm_campaign=july2011&utm_content=lisa%40mit.edu&utm_source=VerticalResponse&utm_medium=Email&utm_term=www%2Ekickstartsearch%2Ecom&utm_campaign=Online%20Marketing%20Tips%3A%20Social%20Media%2C%20SEO%20and%20Pay-Per-Click%20getting%20focused%20on%20what%20matters%2E">www.kickstartsearch.com</a></font></td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td style="padding: 0pt 0pt 3px;" width="32">
<font color="#000000" face="arial,verdana,helvetica" style="font-size: 12px;"><strong>Title:</strong></font></td>
<td style="padding: 0pt 0pt 3px 5px;">
<font color="#000000" face="arial,verdana,helvetica" style="font-size: 12px;"><font style="font-style: italic;">Online Marketing Tips: Social Media, SEO and Pay-Per-Click getting focused on what matters.</font></font></td>
</tr>
<tr>
<td style="padding: 0pt 0pt 3px;">
<font color="#000000" face="arial,verdana,helvetica" style="font-size: 12px;"><b>Date:</b></font></td>
<td style="padding: 0pt 0pt 3px 5px;">
<strong><font color="#000000" face="arial,verdana,helvetica" style="font-size: 12px;">Wednesday, August 10, 2011</font></strong></td>
</tr>
<tr>
<td style="padding: 0pt;">
<font color="#000000" face="arial,verdana,helvetica" style="font-size: 12px;"><b>Time:</b></font></td>
<td style="padding: 0pt 0pt 0pt 5px;">
<strong><font color="#000000" face="arial,verdana,helvetica" style="font-size: 12px;">11:00 AM - 12:00 PM Pacific / 1:00 PM - 2:00 PM Central / 2:00 PM - 3:00 PM Eastern</font></strong></td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td style="padding: 20px 0pt;">
<font color="#000000" face="arial,verdana,helvetica" style="font-size: 12px;">After registering you will receive a confirmation email containing information about joining the Webinar.</font></td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td>
<font color="#000000" face="arial,verdana,helvetica" style="font-size: 12px;"><b>System Requirements</b><br>
PC-based attendees<br>
Required: Windows® 7, Vista, XP or 2003 Server</font></td>
</tr>
<tr>
<td height="18">
</td>
</tr>
<tr>
<td>
<font color="#000000" face="arial,verdana,helvetica" style="font-size: 12px;">Macintosh®-based attendees<br>
Required: Mac OS® X 10.5 or newer</font></td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<br><div><br class="webkit-block-placeholder"></div>
<br>
<br style="clear: both;">
<hr>
<table border="0" cellspacing="0" width="100%" cellpadding="5">
<tbody><tr>
<td>
<font face="arial,verdana" size="1">
<a href="http://hosted.vresp.com/456986/7e7b8e40ea/1513501112/b73a7eea08/">Click to view this email in a browser</a>
<br><br>
If you no longer wish to receive these emails, please reply to this message with "Unsubscribe" in the subject line or simply click on the following link:
<a href="http://cts.vresp.com/u?7e7b8e40ea/b73a7eea08/mlpftw">Unsubscribe</a>
</font>
</td>
</tr>
</tbody></table>
<hr>
<table border="0" cellpadding="5" cellspacing="0" width="100%">
<tbody><tr>
<td>
<font face="arial,verdana" size="1">
KickStart Search Engine Marketing<br>
760 Market Street<br>
Suite 1018<br>
San Francisco, California 94102<br>
US<br><p>
<a href="http://www.verticalresponse.com/content/pm_policy.html" target="_blank">Read</a> the VerticalResponse marketing policy.
</p>
</font>
</td>
<td align="right">
<a href="http://www.verticalresponse.com/landing/ef/?mm//7e7b8e40ea" target="_blank">
<img border="0" alt="Try Email Marketing with VerticalResponse!" src="http://img-ak.verticalresponse.com/pwrby_vr_logo_120.gif">
</a>
</td>
</tr>
</tbody></table>
<img alt="" src="http://cts.vresp.com/o.gif?7e7b8e40ea/b73a7eea08/mlpftw">
</div>
</blockquote></div><br><div>
<span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><b>Lisa Cherin Mayer</b></div><div>Online Communications Manager</div><div>t: 617-253-3895 <-> c: 617-372-4373</div><div><a href="mailto:lisa@mit.edu">lisa@mit.edu</a> </div><div><span class="Apple-style-span" style="font-family: verdana, sans-serif; font-size: 11px; "><a href="http://web.mit.edu/mitei"><b>MIT Energy Initiative</b></a></span></div><div><span class="Apple-style-span" style="font-family: verdana, sans-serif; font-size: 11px; ">Massachusetts Institute of Technology</span><span class="Apple-style-span" style="font-family: verdana, sans-serif; font-size: 11px; "><br></span><span class="Apple-style-span" style="font-family: verdana, sans-serif; font-size: 11px; ">77 Massachusetts Avenue</span></div><div><span class="Apple-style-span" style="font-family: verdana, sans-serif; font-size: 11px; "></span><span class="Apple-style-span" style="font-family: verdana, sans-serif; font-size: 11px; "><a href="http://whereis.mit.edu/?go=E19"><font class="Apple-style-span" color="#000000">Ford Building, </font></a><a href="http://whereis.mit.edu/map-jpg?mapterms=E19&mapsearch=go" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 1.24em; font-size: 1em; color: rgb(0, 0, 153); font-weight: inherit; text-decoration: none; ">E19</a>-307<br></span><span class="Apple-style-span" style="font-family: verdana, sans-serif; font-size: 11px; ">Cambridge, MA 02139-4307</span><span class="Apple-style-span" style="font-family: verdana, sans-serif; font-size: 11px; "><br></span><span class="Apple-style-span" style="font-family: verdana, sans-serif; font-size: 11px; ">Fax: 617.253.8013</span></div><div><br></div></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"></span><br class="Apple-interchange-newline">
</div>
<br></body></html>