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<TITLE>last call for this wed. -- Web analytics: Creating reports that people will read</TITLE>
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<FONT FACE="Georgia, Times New Roman"><SPAN STYLE='font-size:10pt'>Hello MIT Webpub,<BR>
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This Wednesday, metrics guru Max Daniels will be presenting on web analytics and the analysis she produces for Harvard’s main websites, digital channels, and applications. <BR>
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The format for the meeting will be a presentation along with time for questions and discussion.<BR>
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<B><I>The details:<BR>
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Max Daniels <BR>
Wednesday, July 13th, 2011 @ 3:30<BR>
Lamont Library Forum Room, Harvard University<BR>
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HARVARD ID REQ’D -> Otherwise RSVP to <a href="christopher_traganos@harvard.edu">christopher_traganos@harvard.edu</a><BR>
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<B><I>Title: <BR>
</I></B>Web analytics: Creating reports that people will read<BR>
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<B><I>Description: <BR>
</I></B>Every week, Harvard Public Affairs & Communications (HPAC) reports on usage of its websites, as well as Harvard activity in the social realm, boiling lots of data down into four numbers to tell a story about reach, influence and audience engagement. I’ll show you how we arrived at those numbers so that you can adapt them for your own use. We’ll also talk a bit about the launching-soon redesign of harvard.edu, and how web analytics has helped shape the new site.<BR>
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<B><I>Bio:<BR>
</I></B>As a web analyst for HPAC, Max Daniels reports weekly on the activities of Harvard’s millions of web visitors. Earlier this year, she attended SXSW for the first time, where (fair warning!) she took the Guy Kawasaki pledge to cap every presentation at 20 minutes. Max also has an extracubicle career as a personal coach (<I>maxdaniels.com</I>), helping people earn more, weigh less, and generally be happier.<BR>
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Looking forward to seeing everyone in a few days!<BR>
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Chris & Andrew<BR>
ABCD WWG Co-chairs<BR>
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P.s. <I>HARVARD ID REQ’D -> Otherwise RSVP to <a href="christopher_traganos@harvard.edu">christopher_traganos@harvard.edu</a></I><BR>
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