<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div><div><div><div><div><font class="Apple-style-span" color="#000000">The Publishing Services Bureau and IS&T's Web Publishers user group (aka WebPub) invite you to a webinar on Mental Models: Getting Into Your Customer's Head. The webinar is sponsored by User Interface Engineering.</font></div><div><font class="Apple-style-span" color="#000000"><br class="webkit-block-placeholder"></font></div><div><font class="Apple-style-span" color="#000000">Date: Wednesday, February 20</font></div><div><font class="Apple-style-span" color="#000000">Time: 1-2:30 p.m.</font></div><div><font class="Apple-style-span" color="#000000">Location: N42 Demo Center</font></div></div></div></div></div></div><font class="Apple-style-span" color="#000000">No RSVP required<br></font><div><div><div><div><div><div><font class="Apple-style-span" color="#000000"><br class="webkit-block-placeholder"></font></div><div><font class="Apple-style-span" color="#000000">In this 90-minute presentation, Indi Young, one of the premier user experience designers in the world, will introduce you to the concept of mental models, a method for modeling the attention flow of your users. Mental models give design teams a solid method for matching functionality and features to the user's motivations, thought processes, emotions, and philosophies.</font></div><div><font class="Apple-style-span" color="#000000"><br></font></div><div><font class="Apple-style-span" color="#000000">When it comes to your users, do you really know what they want? Is your team struggling to agree on a common design because everyone has a different opinion about what's right? Are you unsure how to organize your site or product to match user expectations?</font></div><div><font class="Apple-style-span" color="#000000"><br class="webkit-block-placeholder"></font></div><div><font class="Apple-style-span" color="#000000">In this presentation, Indi Young will discuss:</font></div><div><font class="Apple-style-span" color="#000000"><br class="webkit-block-placeholder"></font></div><div><font class="Apple-style-span" color="#000000">- How mental models represent the whole user experience.</font></div><div><font class="Apple-style-span" color="#000000">- How to develop mental models that represent the true roots of your users' behavior.</font></div><div><font class="Apple-style-span" color="#000000">- How you will discover things about your customers you never thought to ask.</font></div><div><font class="Apple-style-span" color="#000000">- Common mistakes to avoid when building mental models.</font></div><div><br class="webkit-block-placeholder"></div><div>For the full webinar details, visit <a href="http://www.uie.com/events/virtual_seminars/indi_young/">http://www.uie.com/events/virtual_seminars/indi_young/</a>.</div></div></div></div></div></div><font class="Apple-style-span" color="#000000">Note: We've taken care of registration for the N42 location.</font><div><br class="webkit-block-placeholder"></div><div><br class="webkit-block-placeholder"></div><div><br class="webkit-block-placeholder"></div><div><br><div apple-content-edited="true"> <span class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Verdana; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><div style="word-wrap: break-word; -khtml-nbsp-mode: space; -khtml-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><span class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><div class="AppleMailSignature" id="53D03D9F-F582-418C-ACBD-CFF797C46B60"><div style="; font-family: Helvetica; "><span class="Apple-style-span" style="font-family: Helvetica; ">Lisa C. Mayer</span></div><div style="; font-family: Helvetica; "><span class="Apple-style-span" style="font-family: Helvetica; ">Web and Database Consultant, DCAD</span></div><div style="; font-family: Helvetica; "><span class="Apple-style-span" style="font-family: Helvetica; ">Information Services and Technology (IS&T)</span></div><div style="font-family: Helvetica; ; font-family: Helvetica; "><br class="khtml-block-placeholder"></div><div style="; font-family: Helvetica; "><span class="Apple-style-span" style="font-family: Helvetica; ">Massachusetts Institute of Technology</span></div><div style="; font-family: Helvetica; "><span class="Apple-style-span" style="font-family: Helvetica; ">Room N42-240C</span></div><div style="; font-family: Helvetica; "><span class="Apple-style-span" style="font-family: Helvetica; ">Cambridge, MA 02139</span></div><div style="font-family: Helvetica; ; font-family: Helvetica; "><br class="khtml-block-placeholder"></div><div style="; font-family: Helvetica; "><span class="Apple-style-span" style="font-family: Helvetica; ">tel 617-452-4225</span></div><div style="; font-family: Helvetica; "><span class="Apple-style-span" style="font-family: Helvetica; ">fax 617-258-6875</span></div><div style="; font-family: Helvetica; "><span class="Apple-style-span" style="font-family: Helvetica; "><a href="mailto:lmayer@mit.edu">lmayer@mit.edu</a></span></div><div style="font-family: Helvetica; ; font-family: Helvetica; "><br class="khtml-block-placeholder"></div></div></span></span></div><br class="Apple-interchange-newline"></span> </div><br></div></body></html>