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<span class="Apple-style-span" style="color:rgb(102,0,0); font-family:'Times New Roman'; font-size:x-large"><b>STS Circle at Harvard</b></span></div>
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<div style="font-family: Tahoma; "><span class="Apple-style-span" style="font-family: 'Times New Roman'; "><font class="Apple-style-span" color="#222222" size="4"><span class="Apple-style-span" style="border-collapse: collapse;"><b>Daniel Kevles</b></span></font></span></div>
<div><font class="Apple-style-span" face="'Times New Roman'" size="3"><i>Yale, History</i></font></div>
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<div style="font-family: Tahoma; font-size: 10pt; color: rgb(0, 0, 0); "><font color="#000000" style="color:rgb(0,0,0); font-family:'Times New Roman'; font-size:16px">on</font></div>
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<font class="Apple-style-span" size="5"><b>A, B, Seeds: Advertising, Branding, and IP in an Emergent Industry</b></font></p>
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Monday, September 16</div>
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<font color="#000000">12:15-2:00 pm</font> </div>
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Maxwell Dworkin, 33 Oxford Street, Room 119 </div>
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<font color="#000000">Lunch is provided if you RSVP.</font></div>
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<font color="#000000">Please RSVP to</font> <a href="mailto:sts@hks.harvard.edu" target="_blank">
<font color="#000000">sts</font></a><a href="mailto:sts@hks.harvard.edu" target="_blank"><font color="#000000">@hks.harvard.edu</font></a><font color="#000000"> by 5pm Wednesday, September 11.</font></div>
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<p class="MsoNormal" style="margin-top:0px; margin-bottom:0px"><b><font class="Apple-style-span" face="'Times New Roman'">Abstract: </font></b><span class="Apple-style-span" style="font-size: 16px; "><font class="Apple-style-span" face="Arial">Advertising and
branding accompanied the American seed industry as it expanded from the era of the -Revolution through the late nineteenth century to meet demand from growers of grains, vegetables, and flowers. Among the most important seed houses was the firm of D. Landreth
in Philadelphia, founded in 1784, which became a leader in the industry’s development and practices. Like other seed houses, Landreth’s at first issued catalogues that simply listed the varieties of
<a name="_GoBack"></a>seed on offer, but in the 1850s, the industry having grown far more competitive, it began issuing catalogues with illustrations that increasingly touted new varieties and sought to protect the Landreth brand against competitors providing
fraudulent and impure batches of seed. The firm’s advertising and packaging evolved into a system for protecting its IP that in 1884 began enlisting trade-mark law for the purpose.</font></span></p>
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<font class="Apple-style-span" face="Arial">Daniel J. Kevles teaches and writes about issues in science and society past and present. His works include
<i>The Baltimore Case, In the Name of Eugenics, The Physicists,<span style="mso-spacerun: yes">
</span></i>and articles, essays, and reviews in scholarly and popular journals, including
<i>The New York Times</i>, the <i>New York Review of Books, </i>and <i>The New Yorker</i>. He is also coeditor, with Leroy Hood, of
<i>The Code of Codes: Scientific and Social Issues in the Human Genome Project </i>
and a coauthor of <i>Inventing America: A History of the United States. <span style="mso-spacerun: yes">
</span></i>He is currently completing a book on the history of innovation and intellectual property protection in living organisms since the 18<sup>th</sup> century.</font>
<p class="MsoNormal"><span lang="EN-US"><font class="Apple-style-span" face="Arial">Kevles received his B.A. in physics and Ph.D. in history from Princeton University. From 1964 to 2001, he taught at the California Institute of Technology. In 2001 he joined
the faculty of Yale University where he is the Stanley Woodward Professor of History and was Chair of the Program in the History of Science and Medicine. He is a fellow of the American Academy of Arts and Sciences, the American Philosophical Society, the Society
of American Historians, the International Academy of the History of Science, and the American Association for the Advancement of Science. He has received various honors and prizes, including the History of Science Society's George Sarton Medal for career achievement.
</font></span></p>
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<font color="#000000">A complete list of STS Circle at Harvard events can be found on our website:</font></div>
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<a href="http://www.hks.harvard.edu/sts/events/sts_circle/" target="_blank"><font color="#000000">http://www.hks.harvard.edu/sts/events/sts_circle/</font></a></div>
<div style="color: rgb(0, 0, 0); font-size: 16px; font-family: 'Times New Roman'; ">
Follow us on Facebook: <a href="http://www.facebook.com/HarvardSTS" target="_blank">
STS@Harvard</a></div>
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