<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">Andrew,<div><br></div><div>Our strategy (still in evolving) is to utilize a mixture of native apps for a couple of key platforms and mobile optimized web for others. The decision on native vs web for a platform depend upon features available in native form, platform penetration and funding. In our environment, the iPhone dominates with almost 90% of handheld wifi devices being an iPhone/Touch (see <a href="http://www.freshlymobile.com">www.freshlymobile.com</a> for latest stats).</div><div><br></div><div>On the native app side, we are in the process of developing a native iPhone app. We are looking at a three phased approach:</div><div>* Outsource - Utilizing Terriblyclever to get something professional up and running quickly. </div><div>* Enhance - Begin integrating our technologies and custom functions into that platform, improving mobile optimized web and evaluating strategy based on lessons learned in first app(s). </div><div>* Extend - This third phase may be built upon TC or something else all together. </div><div><br></div><div>I think we share your concerns about TC and Blackboard. The stock license agreement is very one sided as it relates to IP. We are working to get some more middle ground. At this point we are continuing with our stated direction.</div><div><br></div><div>As we move towards the 2nd and 3rd phases, I expect more of our development to be internal or maybe open source type collaboration.</div><div><br></div><div>David</div><div><br></div><div><br></div><div><br></div><div><br><div>
<span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div>David Morton<br>Director, Mobile Communications Strategies<br>University of Washington<br><a href="mailto:dmorton@uw.edu">dmorton@u.washington.edu</a><br>tel 206.221.7814<br><br><br>----------------------------------------------<br><a href="http://www.freshlymobile.com/">www.freshlymobile.com</a><br> a fresh look at mobility<br>----------------------------------------------</div></div></span></span>
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<br><div><div>On Jul 16, 2009, at 8:30 AM, Andrew Yu wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div>Greetings!<br><br>I have a quick question to the group regarding the "native" <br>application development:<br><br>How does your institution feel about developing native applications <br>and which method is preferred?<br>a. outsourcing<br>b. internal development, deployment, and maintenance<br>c. open source collaboration<br><br>MIT has been exploring our options for developing the MIT iPhone <br>native application. (don't worry, we are continuing with the MIT <br>Mobile Web.) The goal is to provide multi-platform mobile apps that <br>deliver advanced features and functionalities that go above and beyond <br>what mobile web apps can deliver.<br><br>a. outsourcing: Up until yesterday, we were considering working with <br>Terriblyclever (TC - developer of iStanford and Duke Mobile iPhone <br>native apps - now part of BlackBoard). I won't go into the pros and <br>cons as the TC entity just became BlackBoard, but the major concern <br>that we had was the ownership of the intellectual property.<br><br>b. We also started our own development effort with MIT students to <br>investigate the possibilities of the iPhone native application and how <br>we can deliver compelling applications and content.<br><br>c. open source collaboration: if MIT built our own iPhone native app, <br>it would be great if we can use iMobileU to collaborate with others.<br><br>What do you think?<br><br>Andrew<br><br>________________________________<br>Andrew Yu<br>Mobile Platform Manager and Architect<br>Information Services & Technology<br>Massachusetts Institute of Technology<br>Phone: 617-324-8985<br>Email: <a href="mailto:andrewyu@mit.edu">andrewyu@mit.edu</a><br><br>*** MIT Mobile Web and MIT SMS (beta) ***<br>Visit <a href="http://m.mit.edu">http://m.mit.edu</a> from your mobile device, or<br>Text "help" to 648338<br><br>_______________________________________________<br>I-mobile-u mailing list<br><a href="mailto:I-mobile-u@mit.edu">I-mobile-u@mit.edu</a><br>http://mailman.mit.edu/mailman/listinfo/i-mobile-u<br></div></blockquote></div><br></div></body></html>