<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><p class="MsoNormal"><font class="Apple-style-span" size="5"><span class="Apple-style-span" style="font-size: 18px; "><font class="Apple-style-span" size="6"><span class="Apple-style-span" style="font-size: 22px; "><b>Cradle to Cradle: A Strategy of Hope</b></span></font><b> </b></span></font></p><p class="MsoNormal"><font class="Apple-style-span" size="5"><span class="Apple-style-span" style="font-size: 18px; "><b>William McDonough</b></span></font></p><p class="MsoNormal"><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; "><b>An Earth Day Colloquium co-hosted by MITEI and the United Technologies Corporation</b></span></font></p><p class="MsoNormal"><b><font class="Apple-style-span" size="5"><span class="Apple-style-span" style="font-size: 18px; ">4:00 PM </span></font></b></p><p class="MsoNormal"><a href="http://whereis.mit.edu/?go=E51"><b><font class="Apple-style-span" size="5"><span class="Apple-style-span" style="font-size: 18px; ">Wong Auditorium</span></font></b></a><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; "><b><font class="Apple-style-span" size="5"><span class="Apple-style-span" style="font-size: 18px; ">, 70 Memorial Drive</span></font></b></span></font></p><p class="MsoNormal"><b><br></b></p><p class="MsoNormal"><b>Abstract<span class="Apple-style-span" style="font-weight: normal; "> </span></b></p><p class="MsoNormal">The current design of human industry and the products and systems that result from its “cradle to grave” characteristics puts humans on a collision course with nature. </p><div>If all the detrimental defects of our current system were actually planned; climate destabilization, acidified oceans, toxic landscapes and rivers, etc. – one might say the human species has become strategically tragic as it creates a world of limited resources and destitution for billions of people. </div><p class="MsoNormal">Mr. McDonough will present an alternative design which he calls a strategy of hope based on the concept of cradle to cradle, co-developed with chemist Dr. Michael Braungart from Germany.</p><div>He will examine a positive agenda which can manifest the opportunity to provide for a population of nine billion souls expected to inhabit the planet this century in a celebration of human innovation and creativity aligned with the laws of nature.</div><div><br></div><div>He will articulate strategies which will help lead us to a simply stated goal; a delightfully diverse, safe, healthy and just world, with clean air, soil, water and power – ecologically, economically, equitably and elegantly enjoyed.</div><p class="MsoNormal"><span class="Apple-style-span" style="font-weight: bold; ">About the Speaker</span></p><p class="MsoNormal">William McDonough is an internationally renowned designer and one of the primary proponents and shapers of what he and his partners call 'The Next Industrial Revolution.' Time magazine recognized him in 1999 as a 'Hero for the Planet', stating that "his utopianism is grounded in a unified philosophy that-in demonstrable and practical ways-is changing the design of the world." Time Magazine again recognized Mr. McDonough and Michael Braungart as "Heroes of the Environment" in October 2007. In 1996, Mr. McDonough received the Presidential Award for Sustainable Development, the nation's highest environmental honor; and in 2003 earned the U.S. EPA Presidential Green Chemistry Challenge Award. In 2004 he received the National Design Award for exemplary achievement in the field of environmental design. In October 2007, Mr. McDonough was elected an International Fellow of the Royal Institute of British Architects. </p><p class="MsoNormal">Mr. McDonough is the founding principal of William McDonough + Partners, an internationally recognized design firm practicing ecologically, socially, and economically intelligent architecture and planning in the U.S. and abroad. He is also principal of MBDC, a product and systems development firm assisting prominent client companies in designing profitable and environmentally intelligent solutions. Mr. McDonough is a Venture Partner at VantagePoint Venture Partners in San Bruno, California. Mr. McDonough is Consulting Professor of Civil and Environmental Engineering at Stanford University. As of January 2010 Mr. McDonough transitioned from U.S. Chairman and member of the Board of Councilors of the China-U.S. Center for Sustainable Development, a position he has held since 2001, to Chairman Emeritus of the U.S. Board of Councilors. He is on the Advisory Board of the University of Cambridge Programme for Sustainability Leadership. From 1994-1999, Mr. McDonough was the Edward E. Elson Professor of Architecture and Dean of the School of Architecture at the University of Virginia.</p><p class="MsoNormal">Mr. McDonough's leadership in sustainable development is recognized widely, both in the U.S. and internationally, and he has written and lectured extensively on his design philosophy and practice. He was commissioned in 1991 to write <a href="http://www.mcdonough.com/principles.pdf"><i>The Hannover Principles: Design for Sustainability</i></a> as guidelines for the City of Hannover's EXPO 2000, and in 1993 to give the Centennial Sermon at the Cathedral of St. John the Divine in New York City. More recently, Mr. McDonough and Michael Braungart co-authored <a href="http://www.mcdonough.com/cradle_to_cradle.htm"><i>Cradle to Cradle: Remaking the Way We Make Things</i></a>, published in 2002 by North Point Press. </p></body></html>