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Oops! I forgot to include the link to the social media analytics article. Many thanks to Ken Gagne for catching that and sending it over (see below).
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<div>Elizabeth<br>
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=========================<br>
Elizabeth A. Thomson<br>
Senior Writer<br>
MIT Resource Development<br>
Office of Communications<br>
600 Memorial Dr., W98-300<br>
617-258-5563, 857-756-9457<br>
<<a href="mailto:thomson@mit.edu">thomson@mit.edu</a>>, <a href="http://giving.mit.edu">
giving.mit.edu</a><br>
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MIT SPECTRVM<br>
Fall 2014: Celebrating Ideas that Launch at MIT<br>
<a href="http://spectrum.mit.edu">spectrum.mit.edu</a><br>
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<span style="font-family:'Helvetica'; font-size:medium; color:rgba(0, 0, 0, 1.0);"><b>From:
</b></span><span style="font-family:'Helvetica'; font-size:medium;">Ken Gagne <<a href="mailto:gagne@med.mit.edu">gagne@med.mit.edu</a>><br>
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<span style="font-family:'Helvetica'; font-size:medium; color:rgba(0, 0, 0, 1.0);"><b>Subject:
</b></span><span style="font-family:'Helvetica'; font-size:medium;"><b>RE: MIT Editors' Club Minutes: January 2015</b><br>
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<span style="font-family:'Helvetica'; font-size:medium; color:rgba(0, 0, 0, 1.0);"><b>Date:
</b></span><span style="font-family:'Helvetica'; font-size:medium;">January 14, 2015 10:59:58 AM EST<br>
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<span style="font-family:'Helvetica'; font-size:medium; color:rgba(0, 0, 0, 1.0);"><b>To:
</b></span><span style="font-family:'Helvetica'; font-size:medium;">Elizabeth A Thomson <<a href="mailto:thomson@mit.edu">thomson@mit.edu</a>><br>
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<div style="direction: ltr; font-family: Tahoma; font-size: 10pt; ">Thanks, Elizabeth!<br>
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Here's a link to the Jane Friedman article:<br>
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<a href="http://janefriedman.com/2014/12/03/measure-impact-social-media-use/" target="_blank">http://janefriedman.com/2014/12/03/measure-impact-social-media-use/</a><br>
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-Ken<br>
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<div id="divRpF213102" style="direction: ltr; "><font size="2" face="Tahoma"><b>From:</b><span class="Apple-converted-space"> </span><a href="mailto:editors-bounces@mit.edu">editors-bounces@mit.edu</a><span class="Apple-converted-space"> </span>[<a href="mailto:editors-bounces@mit.edu">editors-bounces@mit.edu</a>]
on behalf of Elizabeth A Thomson [<a href="mailto:thomson@mit.edu">thomson@mit.edu</a>]<br>
<b>Sent:</b><span class="Apple-converted-space"> </span>Wednesday, January 14, 2015 10:44 AM<br>
<b>To:</b><span class="Apple-converted-space"> </span><a href="mailto:editors@mit.edu">editors@mit.edu</a><br>
<b>Subject:</b><span class="Apple-converted-space"> </span>[Editors] MIT Editors' Club Minutes: January 2015<br>
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<div><b>MIT EDITORS' CLUB<br>
<br>
*Meeting Notes from January 12, 2015*<br>
<br>
*IAP & Communications*</b><br>
<br>
There are at least three IAP talks this month involving communications that may be of interest to folks in this club. They are:<br>
<br>
<i>An Introduction to Independent Publishing</i><br>
<br>
--Offers an overview of the reasons many book authors choose independent publishing and the services that exist to support them.<br>
Wednesday, January 14<br>
<br>
MORE: <a href="http://events.mit.edu/event.html?id=15948730&date=2015/01/13" target="_blank">http://events.mit.edu/event.html?id=15948730&date=2015/01/13</a><br>
<br>
<i>Using Images in Your Work: A Look at Copyright, Fair Use, and Open Licensing<br>
</i><br>
--Will help you assess whether use of a particular image requires permission or can be used under "fair use."<br>
Wednesday, January 21<br>
<br>
MORE: <a href="http://events.mit.edu/event.html?id=15948820&date=2015/01/13">http://events.mit.edu/event.html?id=15948820&date=2015/01/13</a><br>
<br>
<i>Science Communication</i><br>
<br>
--Come learn about the careers and experiences of four writers who communicate science on a daily basis.<br>
Thursday, January 22<br>
<br>
MORE: <a href="http://events.mit.edu/event.html?id=15950301&date=2015/01/13">http://events.mit.edu/event.html?id=15950301&date=2015/01/13</a><br>
<br>
<b>*Aerial Videos*</b><br>
<br>
Communication Production Services (CPS) recently took some spectacular aerial videos of the campus that will be available at the following site soon: <a href="https://www.flickr.com/photos/cpsphotolibrary/sets">https://www.flickr.com/photos/cpsphotolibrary/sets</a>.
They include flyovers of the dome and the Stata Center, plus footage along the river.<br>
<br>
<b>*Social Media Analytics*</b><br>
<br>
I recommended the following article on social media analytics: 2 Easy Ways to Measure the Impact of Your Social Media Use, by Jane Friedman. Interestingly, Our Own Stephanie Leishman, social media and email marketing specialist at CPS, was recently interviewed
about social media trends for higher education in 2015, and one of her points, she said, was that social media job descriptions will begin to emphasize analytics more--how we report on and measure results. Note to Stephanie: please send the link to this article
to Editors Club when it comes out.<br>
<br>
BTW, Stephanie noted that more than 80% of MIT departments doing social media use Hootsuite to track their analytics. Note to Self: Buy stock in Hootsuite.<br>
<br>
<b>*Happy Anniversary*</b><br>
<br>
The Materials Processing Center will be 35 years old on February 1 of this year.<br>
<br>
<b>*Next Meetings*</b><br>
<br>
The next meetings of MIT Editors' Club are as follows. All meetings are from 12-1.<br>
<br>
Tuesday, February 10<br>
E23-319 (MIT Medical)<br>
<br>
Thursday, March 19<br>
W98-302 (Resource Development)<br>
<br>
Tuesday, April 14<br>
E38-254 (Communication Production Services)<br>
<br>
Thursday, May 14<br>
N51-305 (D-Lab)<br>
<br>
Thursday, June 11<br>
38-466 (Electrical Engineering and Computer Science)<br>
<br>
<br>
All the Best,<br>
<br>
Elizabeth<br>
=========================<br>
Elizabeth A. Thomson<br>
Senior Writer<br>
MIT Resource Development<br>
Office of Communications<br>
600 Memorial Dr., W98-300<br>
617-258-5563, 857-756-9457<br>
<<a href="mailto:thomson@mit.edu">thomson@mit.edu</a>>, <a href="http://giving.mit.edu">giving.mit.edu</a><br>
========================<br>
<br>
MIT SPECTRVM<br>
Fall 2014: Celebrating Ideas that Launch at MIT<br>
<a href="http://spectrum.mit.edu">spectrum.mit.edu</a><br>
<br>
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