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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Sorry to revise this old thread of emails, but I have a few questions about the mitsha.re shortener after using it for a few days. Other than adding + to the
end of the URL is there any other way we can see stats or a collection of all the links we have shortened with it like Bitly provides? Is there a Bitmarklet to use with the shortener as well?
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Thanks,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Nicole
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> editors-bounces@MIT.EDU [mailto:editors-bounces@MIT.EDU]
<b>On Behalf Of </b>Julie Pryor<br>
<b>Sent:</b> Tuesday, March 25, 2014 8:32 PM<br>
<b>To:</b> gagne@med.mit.edu<br>
<b>Cc:</b> editors Editors<br>
<b>Subject:</b> Re: [Editors] QR codes<o:p></o:p></span></p>
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<p class="MsoNormal">Thanks everyone for your very helpful feedback!<br>
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Sent from my iPhone<o:p></o:p></p>
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On Mar 25, 2014, at 8:28 PM, "Ken Gagne" <<a href="mailto:gagne@med.mit.edu">gagne@med.mit.edu</a>> wrote:<o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black">Awesome — thanks, Stephanie!
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black">If one is going to use QR codes, here's one option for doing so: to reiterate a link Elizabeth sent last month, this site will try to make a QR code from an image
you upload:<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black"><a href="http://research.swtch.com/qr/draw" target="_blank">http://research.swtch.com/qr/draw</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black">-Ken<o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black">
<a href="mailto:editors-bounces@mit.edu">editors-bounces@mit.edu</a> [<a href="mailto:editors-bounces@mit.edu">editors-bounces@mit.edu</a>] on behalf of Stephanie Hatch Leishman [<a href="mailto:hatch_s@mit.edu">hatch_s@mit.edu</a>]<br>
<b>Sent:</b> Tuesday, March 25, 2014 5:43 PM<br>
<b>To:</b> editors Editors<br>
<b>Subject:</b> Re: [Editors] QR codes</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black">Hi there, <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="color:black">I missed all the action while in meetings! I love the links going around. Hilarious. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="color:black">Here’s the deal. QR codes have become more obsolete in the past few years</span></b><span style="color:black">, mostly because, as Tom Pixton pointed out, marketers used them badly. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="color:black">However.</span></b><span style="color:black"> You have to remember that your audience is unique and you can’t go on global stats to define what you should do. Your audience isn’t necessarily the global average.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="color:black">Test it.</span></b><span style="color:black"> Put QR codes on your posters, shorten the link first and QR that link, and then track how many people actually clicked on them. If it’s next to null, you have your
answer. If you got actually a lot, hey, cool. <o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="color:black">I echo what has been said about content:</span></b><span style="color:black"> if you offer that scanning the QR code will bring them directly to the register page on their phone, great. If you say it will open
up a coupon, even better. But if it’s just a QR code floating on a poster with no clear purpose other than to be “cool,” I say dump it. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="color:black">QR code success story:</span></b><span style="color:black"> a friend of mine put QR codes on his event programs for teachers who should have brought a document to the event, but probably forgot. He provided
a QR code in the program that opened the webpage version of the document on their phones. 30% of the attendees scanned it, according to the analytics. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="color:black">If you’ve used the mitsha.re shortener</span></b><span style="color:black"> and would like analytics on your link, it’s easy. Paste the shortened URL in your browser, add a “+” to the end, and press return. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="color:black">Best, <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="color:black">Stephanie<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Helvetica","sans-serif";color:black">______________________________________________________<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Helvetica","sans-serif";color:black"><a href="http://bit.ly/1a0F6px" target="_blank"><span style="font-size:8.5pt;color:purple">Stephanie Hatch Leishman</span></a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:8.5pt;font-family:"Helvetica","sans-serif";color:black">Social Media and Email Marketing Specialist</span><span style="font-size:9.0pt;font-family:"Helvetica","sans-serif";color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:8.5pt;font-family:"Helvetica","sans-serif";color:black">E38-254 . Ph: 617-258-9353</span><span style="font-size:9.0pt;font-family:"Helvetica","sans-serif";color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:8.5pt;font-family:"Helvetica","sans-serif";color:black"><a href="http://goo.gl/atmuk" target="_blank"><span style="color:purple">MIT Connect</span></a> . Join 2,000 others on </span><span style="font-size:9.0pt;font-family:"Helvetica","sans-serif";color:black"><a href="http://goo.gl/uAs9Y" target="_blank"><span style="font-size:8.5pt;color:purple">Yammer</span></a></span><span style="font-size:8.5pt;font-family:"Helvetica","sans-serif";color:black"> (MIT-only)</span><span style="font-size:9.0pt;font-family:"Helvetica","sans-serif";color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><i><span style="font-size:8.5pt;color:black">Communications strategy and advising: web, print, branding, social media, and email marketing</span></i><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="color:black">On Mar 25, 2014, at 4:16 PM, Andrew Whitacre <<a href="mailto:awhit@MIT.EDU" target="_blank">awhit@MIT.EDU</a>> wrote:<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black">And a pitch I guess for MIT's own shortener: <a href="http://connect.mit.edu/shortener/" target="_blank">http://connect.mit.edu/shortener/</a>. Stephanie H.L., if you're on this thread, could you let us know if <a href="http://mitsha.re/" target="_blank">http://mitsha.re</a>
shortlinks provide any stats, etc.?<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Helvetica","sans-serif";color:black">Andrew Whitacre<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Helvetica","sans-serif";color:black">Communications Director<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Helvetica","sans-serif";color:black"><a href="http://cmsw.mit.edu/" target="_blank">cmsw.mit.edu</a> |
<a href="http://civic.mit.edu/" target="_blank">civic.mit.edu</a> | <a href="http://gamelab.mit.edu/" target="_blank">
gamelab.mit.edu</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Helvetica","sans-serif";color:black">Massachusetts Institute of Technology<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Helvetica","sans-serif";color:black">(617) 324-0490<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Helvetica","sans-serif";color:black"><a href="mailto:awhit@mit.edu" target="_blank">awhit@mit.edu</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Helvetica","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Helvetica","sans-serif";color:black">Learn Game Development at MIT this July via MIT Professional Education:<br>
<a href="http://shortprograms.mit.edu/gdse" target="_blank">http://shortprograms.mit.edu/gdse</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="color:black">On Mar 25, 2014, at 4:09 PM, Scott R Murray wrote:<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">Nice one, Andrew!</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">I agree with Tom’s Forbes quote. Even in situations where a QR code is an option, I tend to prefer a custom shortened link.</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">For example, my dept (GECD) is moving from Building 12 to E39. For the posters we’ve made to inform the campus, I have the following link:</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black"><a href="http://bit.ly/gecdmove" target="_blank">bit.ly/gecdmove</a></span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">Probably just as easy to type that than scan a QR code, plus it’s easy to remember if you’re on the go but want to look it up later.</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">--</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">Scott R. Murray</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">Social Media Specialist / Career & Global Ed Advisor</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><a href="https://gecd.mit.edu/" target="_blank"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:windowtext;text-decoration:none"><image017.jpg></span></a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">Global Education & Career Development (GECD)</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">Massachusetts Institute of Technology</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">617.324.7350</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><a href="http://www.facebook.com/MITCareers" target="_blank"><span style="font-size:11.0pt;font-family:"Georgia","serif";color:windowtext;text-decoration:none"><image018.jpg></span></a><a href="http://www.facebook.com/MITGlobalEd" target="_blank"><span style="font-size:11.0pt;font-family:"Georgia","serif";color:windowtext;text-decoration:none"><image019.jpg></span></a><a href="http://www.facebook.com/groups/MITPrehealthAdvising/" target="_blank"><span style="font-size:11.0pt;font-family:"Georgia","serif";color:windowtext;text-decoration:none"><image020.jpg></span></a><a href="http://www.twitter.com/MITCareers" target="_blank"><span style="font-size:11.0pt;font-family:"Georgia","serif";color:windowtext;text-decoration:none"><image021.jpg></span></a><a href="http://www.twitter.com/MITGlobal" target="_blank"><span style="font-size:11.0pt;font-family:"Georgia","serif";color:windowtext;text-decoration:none"><image022.jpg></span></a><a href="http://twitter.com/MITPrehealth" target="_blank"><span style="font-size:11.0pt;font-family:"Georgia","serif";color:windowtext;text-decoration:none"><image023.jpg></span></a><a href="http://instagram.com/mitglobal" target="_blank"><span style="font-size:11.0pt;font-family:"Georgia","serif";color:windowtext;text-decoration:none"><image024.jpg></span></a><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black">From:</span></b><span class="apple-converted-space"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black"> </span></span><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black"><a href="mailto:editors-bounces@MIT.EDU" target="_blank">editors-bounces@MIT.EDU</a>
[<a href="mailto:editors-bounces@MIT.EDU" target="_blank">mailto:editors-bounces@MIT.EDU</a>]<span class="apple-converted-space"> </span><b>On Behalf Of<span class="apple-converted-space"> </span></b>Andrew Whitacre<br>
<b>Sent:</b><span class="apple-converted-space"> </span>Tuesday, March 25, 2014 3:54 PM<br>
<b>To:</b><span class="apple-converted-space"> </span>Julie Pryor<br>
<b>Cc:</b><span class="apple-converted-space"> </span>editors<br>
<b>Subject:</b><span class="apple-converted-space"> </span>Re: [Editors] QR codes</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black">Hehehe: <a href="http://shouldiuseaqrcode.com/" target="_blank">http://shouldiuseaqrcode.com/</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black">On Mar 25, 2014, at 3:50 PM, Julie Pryor wrote:<o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Dear fellow editors,</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"> </span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">I'm curious to know how many of you use QR codes in poster advertisements for your events. Everything I've read/heard seems to suggest that QR codes aren't really
effective. But, I see them on many posters throughout campus so perhaps they're more effective than I originally thought?</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"> </span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">I welcome any feedback, thanks!</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"> </span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Julie</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"> </span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"> </span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black">_______________________________________________<br>
Editors mailing list<br>
<a href="mailto:Editors@mit.edu" target="_blank">Editors@mit.edu</a><br>
<a href="http://mailman.mit.edu/mailman/listinfo/editors" target="_blank">http://mailman.mit.edu/mailman/listinfo/editors</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="color:black">_______________________________________________<br>
Editors mailing list<br>
<a href="mailto:Editors@mit.edu" target="_blank">Editors@mit.edu</a><br>
<a href="http://mailman.mit.edu/mailman/listinfo/editors">http://mailman.mit.edu/mailman/listinfo/editors</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal">_______________________________________________<br>
Editors mailing list<br>
<a href="mailto:Editors@mit.edu">Editors@mit.edu</a><br>
<a href="http://mailman.mit.edu/mailman/listinfo/editors">http://mailman.mit.edu/mailman/listinfo/editors</a><o:p></o:p></p>
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