<html><head><meta http-equiv="Content-Type" content="text/html charset=windows-1252"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;">Hi Nicole, <div><br></div><div>If you’d like to use a bitmarklet or create bundles to track aggregates of links later, you will have to create your own <a href="http://bit.ly">bit.ly</a> account. The mitsha.re shortened URL and associated <a href="http://bit.ly">bit.ly</a> account is provided as a service to communications staff (specifically social media managers) at MIT who would like to put MIT branding to URLs they are distributing. The account information is not shared for security purposes. </div><div><br></div><div>If anyone would like to know how to register a <a href="http://bit.ly">bit.ly</a> account or more information on what <a href="http://bit.ly">bit.ly</a> does, I’d be happy to help. There are other link shorteners out there, but we use <a href="http://bit.ly">bit.ly</a> for mitsha.re. <br><div><div><br></div><div>– Stephanie<br><div apple-content-edited="true">
<div style="color: rgb(0, 0, 0); letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="color: rgb(0, 0, 0); letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="color: rgb(0, 0, 0); letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="color: rgb(0, 0, 0); letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="color: rgb(0, 0, 0); letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="color: rgb(0, 0, 0); letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="color: rgb(0, 0, 0); letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="color: rgb(0, 0, 0); letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="color: rgb(0, 0, 0); letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="color: rgb(0, 0, 0); letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="color: rgb(0, 0, 0); letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="color: rgb(0, 0, 0); font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class=""><div class="" style="font-family: Helvetica; font-weight: normal; font-style: normal;">_______________________<span style="text-align: -webkit-auto;">_______________________________</span></div><div style="orphans: auto; widows: auto; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="orphans: 2; widows: 2;"><div style="orphans: auto; widows: auto;"><div class="" style="orphans: 2; widows: 2;"><div apple-content-edited="true" style="orphans: auto; widows: auto;"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div class="" style="font-family: Helvetica; font-size: 12px; font-weight: normal; font-style: normal; orphans: 2; widows: 2;"><a href="http://bit.ly/1a0F6px" class="" style="color: purple; font-size: 11px;">Stephanie Hatch Leishman</a></div><div class="" style="font-family: Helvetica; font-size: 12px; font-weight: normal; font-style: normal; orphans: 2; widows: 2;"><span class="" style="font-size: 11px;">Social Media Strategist</span></div><div class="" style="font-family: Helvetica; font-size: 12px; font-weight: normal; font-style: normal; orphans: 2; widows: 2;"><span style="font-size: 11px;">E38-254 . Ph: </span><span style="font-size: 11px;">617-258-9353</span></div><div class="" style="font-family: Helvetica; font-size: 12px; font-weight: normal; font-style: normal; orphans: 2; widows: 2;"><div class=""><span style="font-size: 11px;"><a href="http://goo.gl/atmuk" class="" style="color: purple;">MIT Connect</a> .</span><span class="" style="font-size: 11px;"> </span><span class="" style="text-align: -webkit-auto; font-size: 11px;">Join 2,000 others on </span><a href="http://goo.gl/uAs9Y" class="" style="text-align: -webkit-auto; color: purple; font-size: 11px;">Yammer</a><span class="" style="text-align: -webkit-auto; font-size: 11px;"> (MIT-only)</span></div><div><br></div></div><div class="" style="font-family: Helvetica; font-size: 12px; font-weight: normal; font-style: normal; orphans: 2; widows: 2;"><a href="http://goo.gl/BmOlW" class="" style="color: purple; font-size: 11px;">MIT Communication Production Services</a> </div><div class="" style="orphans: 2; widows: 2;"><span style="font-size: 11px;"><i>Communications strategy and advising: </i></span><i style="font-size: 11px; text-align: -webkit-auto;">web, print, branding, social media, and email marketing</i></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>
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<br><div><div>On Mar 28, 2014, at 12:13 PM, Nicole Morell <<a href="mailto:nmorell@mit.edu">nmorell@mit.edu</a>> wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div lang="EN-US" link="blue" vlink="purple" style="font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px;"><div class="WordSection1" style="page: WordSection1;"><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);">Sorry to revise this old thread of emails, but I have a few questions about the mitsha.re shortener after using it for a few days. Other than adding + to the end of the URL is there any other way we can see stats or a collection of all the links we have shortened with it like Bitly provides? Is there a Bitmarklet to use with the shortener as well?<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);">Thanks,<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);">Nicole<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"> </span></div><div><div style="border-style: solid none none; border-top-color: rgb(225, 225, 225); border-top-width: 1pt; padding: 3pt 0in 0in;"><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><b><span style="font-size: 11pt; font-family: Calibri, sans-serif;">From:</span></b><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><span class="Apple-converted-space"> </span><a href="mailto:editors-bounces@MIT.EDU" style="color: purple; text-decoration: underline;">editors-bounces@MIT.EDU</a><span class="Apple-converted-space"> </span>[<a href="mailto:editors-bounces@MIT.EDU" style="color: purple; text-decoration: underline;">mailto:editors-bounces@MIT.EDU</a>]<span class="Apple-converted-space"> </span><b>On Behalf Of<span class="Apple-converted-space"> </span></b>Julie Pryor<br><b>Sent:</b><span class="Apple-converted-space"> </span>Tuesday, March 25, 2014 8:32 PM<br><b>To:</b><span class="Apple-converted-space"> </span><a href="mailto:gagne@med.mit.edu" style="color: purple; text-decoration: underline;">gagne@med.mit.edu</a><br><b>Cc:</b><span class="Apple-converted-space"> </span>editors Editors<br><b>Subject:</b><span class="Apple-converted-space"> </span>Re: [Editors] QR codes<o:p></o:p></span></div></div></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><o:p> </o:p></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;">Thanks everyone for your very helpful feedback!<br><br>Sent from my iPhone<o:p></o:p></div></div><div><p class="MsoNormal" style="margin: 0in 0in 12pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><br>On Mar 25, 2014, at 8:28 PM, "Ken Gagne" <<a href="mailto:gagne@med.mit.edu" style="color: purple; text-decoration: underline;">gagne@med.mit.edu</a>> wrote:<o:p></o:p></p></div><blockquote style="margin-top: 5pt; margin-bottom: 5pt;"><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Tahoma, sans-serif;">Awesome — thanks, Stephanie!<o:p></o:p></span></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Tahoma, sans-serif;"> </span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Tahoma, sans-serif;">If one is going to use QR codes, here's one option for doing so: to reiterate a link Elizabeth sent last month, this site will try to make a QR code from an image you upload:<o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Tahoma, sans-serif;"> </span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Tahoma, sans-serif;"><a href="http://research.swtch.com/qr/draw" target="_blank" style="color: purple; text-decoration: underline;">http://research.swtch.com/qr/draw</a><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Tahoma, sans-serif;"> </span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Tahoma, sans-serif;">-Ken<o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Tahoma, sans-serif;"> </span></div><div><div class="MsoNormal" align="center" style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-align: center;"><span style=""><hr size="2" width="100%" align="center"></span></div><div id="divRpF462186"><p class="MsoNormal" style="margin: 0in 0in 12pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif;">From:</span></b><span style="font-size: 10pt; font-family: Tahoma, sans-serif;"><span class="Apple-converted-space"> </span><a href="mailto:editors-bounces@mit.edu" style="color: purple; text-decoration: underline;">editors-bounces@mit.edu</a><span class="Apple-converted-space"> </span>[<a href="mailto:editors-bounces@mit.edu" style="color: purple; text-decoration: underline;">editors-bounces@mit.edu</a>] on behalf of Stephanie Hatch Leishman [<a href="mailto:hatch_s@mit.edu" style="color: purple; text-decoration: underline;">hatch_s@mit.edu</a>]<br><b>Sent:</b><span class="Apple-converted-space"> </span>Tuesday, March 25, 2014 5:43 PM<br><b>To:</b><span class="Apple-converted-space"> </span>editors Editors<br><b>Subject:</b><span class="Apple-converted-space"> </span>Re: [Editors] QR codes</span><span style=""><o:p></o:p></span></p></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="">Hi there, <o:p></o:p></span></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="">I missed all the action while in meetings! I love the links going around. Hilarious. <o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><b>Here’s the deal. QR codes have become more obsolete in the past few years</b><span style="">, mostly because, as Tom Pixton pointed out, marketers used them badly. <o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><b>However.</b><span style=""><span class="Apple-converted-space"> </span>You have to remember that your audience is unique and you can’t go on global stats to define what you should do. Your audience isn’t necessarily the global average.<o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><b>Test it.</b><span style=""><span class="Apple-converted-space"> </span>Put QR codes on your posters, shorten the link first and QR that link, and then track how many people actually clicked on them. If it’s next to null, you have your answer. If you got actually a lot, hey, cool. <o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><b>I echo what has been said about content:</b><span style=""><span class="Apple-converted-space"> </span>if you offer that scanning the QR code will bring them directly to the register page on their phone, great. If you say it will open up a coupon, even better. But if it’s just a QR code floating on a poster with no clear purpose other than to be “cool,” I say dump it. <o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><b>QR code success story:</b><span style=""><span class="Apple-converted-space"> </span>a friend of mine put QR codes on his event programs for teachers who should have brought a document to the event, but probably forgot. He provided a QR code in the program that opened the webpage version of the document on their phones. 30% of the attendees scanned it, according to the analytics. <o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><b>If you’ve used the mitsha.re shortener</b><span style=""><span class="Apple-converted-space"> </span>and would like analytics on your link, it’s easy. Paste the shortened URL in your browser, add a “+” to the end, and press return. <o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="">Best, <o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="">Stephanie<o:p></o:p></span></div></div><div><div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-family: Helvetica, sans-serif;">______________________________________________________<o:p></o:p></span></div></div><div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 9pt; font-family: Helvetica, sans-serif;"><a href="http://bit.ly/1a0F6px" target="_blank" style="color: purple; text-decoration: underline;"><span style="font-size: 8.5pt; color: purple;">Stephanie Hatch Leishman</span></a><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 8.5pt; font-family: Helvetica, sans-serif;">Social Media and Email Marketing Specialist</span><span style="font-size: 9pt; font-family: Helvetica, sans-serif;"><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 8.5pt; font-family: Helvetica, sans-serif;">E38-254 . Ph: 617-258-9353</span><span style="font-size: 9pt; font-family: Helvetica, sans-serif;"><o:p></o:p></span></div></div><div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 8.5pt; font-family: Helvetica, sans-serif;"><a href="http://goo.gl/atmuk" target="_blank" style="color: purple; text-decoration: underline;"><span style="color: purple;">MIT Connect</span></a> . Join 2,000 others on </span><span style="font-size: 9pt; font-family: Helvetica, sans-serif;"><a href="http://goo.gl/uAs9Y" target="_blank" style="color: purple; text-decoration: underline;"><span style="font-size: 8.5pt; color: purple;">Yammer</span></a></span><span style="font-size: 8.5pt; font-family: Helvetica, sans-serif;"> (MIT-only)</span><span style="font-size: 9pt; font-family: Helvetica, sans-serif;"><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 9pt; font-family: Helvetica, sans-serif;"> </span></div></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 9pt; font-family: Helvetica, sans-serif;"><a href="http://goo.gl/BmOlW" target="_blank" style="color: purple; text-decoration: underline;"><span style="font-size: 8.5pt; color: purple;">MIT Communication Production Services</span></a> <o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><i><span style="font-size: 8.5pt;">Communications strategy and advising: web, print, branding, social media, and email marketing</span></i><span style=""><o:p></o:p></span></div></div></div></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></div><div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="">On Mar 25, 2014, at 4:16 PM, Andrew Whitacre <<a href="mailto:awhit@MIT.EDU" target="_blank" style="color: purple; text-decoration: underline;">awhit@MIT.EDU</a>> wrote:<o:p></o:p></span></div></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""><br><br><o:p></o:p></span></div><blockquote style="margin-top: 5pt; margin-bottom: 5pt;"><div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="">And a pitch I guess for MIT's own shortener: <a href="http://connect.mit.edu/shortener/" target="_blank" style="color: purple; text-decoration: underline;">http://connect.mit.edu/shortener/</a>. Stephanie H.L., if you're on this thread, could you let us know if <a href="http://mitsha.re/" target="_blank" style="color: purple; text-decoration: underline;">http://mitsha.re</a><span class="Apple-converted-space"> </span>shortlinks provide any stats, etc.?<o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></div></div><div><div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-family: Helvetica, sans-serif;">Andrew Whitacre<o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-family: Helvetica, sans-serif;">Communications Director<o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-family: Helvetica, sans-serif;"><a href="http://cmsw.mit.edu/" target="_blank" style="color: purple; text-decoration: underline;">cmsw.mit.edu</a><span class="Apple-converted-space"> </span>|<span class="Apple-converted-space"> </span><a href="http://civic.mit.edu/" target="_blank" style="color: purple; text-decoration: underline;">civic.mit.edu</a><span class="Apple-converted-space"> </span>|<span class="Apple-converted-space"> </span><a href="http://gamelab.mit.edu/" target="_blank" style="color: purple; text-decoration: underline;">gamelab.mit.edu</a><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-family: Helvetica, sans-serif;">Massachusetts Institute of Technology<o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-family: Helvetica, sans-serif;">(617) 324-0490<o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-family: Helvetica, sans-serif;"><a href="mailto:awhit@mit.edu" target="_blank" style="color: purple; text-decoration: underline;">awhit@mit.edu</a><o:p></o:p></span></div></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-family: Helvetica, sans-serif;"> </span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-family: Helvetica, sans-serif;">Learn Game Development at MIT this July via MIT Professional Education:<br><a href="http://shortprograms.mit.edu/gdse" target="_blank" style="color: purple; text-decoration: underline;">http://shortprograms.mit.edu/gdse</a><o:p></o:p></span></div></div></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></div><div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="">On Mar 25, 2014, at 4:09 PM, Scott R Murray wrote:<o:p></o:p></span></div></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""><br><br><o:p></o:p></span></div><blockquote style="margin-top: 5pt; margin-bottom: 5pt;"><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;">Nice one, Andrew!</span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;"> </span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;">I agree with Tom’s Forbes quote. Even in situations where a QR code is an option, I tend to prefer a custom shortened link.</span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;"> </span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;">For example, my dept (GECD) is moving from Building 12 to E39. For the posters we’ve made to inform the campus, I have the following link:</span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;"> </span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;"><a href="http://bit.ly/gecdmove" target="_blank" style="color: purple; text-decoration: underline;">bit.ly/gecdmove</a></span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;"> </span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;">Probably just as easy to type that than scan a QR code, plus it’s easy to remember if you’re on the go but want to look it up later.</span><span style=""><o:p></o:p></span></div></div><div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;">--</span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;">Scott R. Murray</span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;">Social Media Specialist / Career & Global Ed Advisor</span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""><a href="https://gecd.mit.edu/" target="_blank" style="color: purple; text-decoration: underline;"><span style="font-size: 10pt; font-family: Georgia, serif; color: windowtext; text-decoration: none;"><image017.jpg></span></a><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;">Global Education & Career Development (GECD)</span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;">Massachusetts Institute of Technology</span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;">617.324.7350</span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""><a href="http://www.facebook.com/MITCareers" target="_blank" style="color: purple; text-decoration: underline;"><span style="font-size: 11pt; font-family: Georgia, serif; color: windowtext; text-decoration: none;"><image018.jpg></span></a><a href="http://www.facebook.com/MITGlobalEd" target="_blank" style="color: purple; text-decoration: underline;"><span style="font-size: 11pt; font-family: Georgia, serif; color: windowtext; text-decoration: none;"><image019.jpg></span></a><a href="http://www.facebook.com/groups/MITPrehealthAdvising/" target="_blank" style="color: purple; text-decoration: underline;"><span style="font-size: 11pt; font-family: Georgia, serif; color: windowtext; text-decoration: none;"><image020.jpg></span></a><a href="http://www.twitter.com/MITCareers" target="_blank" style="color: purple; text-decoration: underline;"><span style="font-size: 11pt; font-family: Georgia, serif; color: windowtext; text-decoration: none;"><image021.jpg></span></a><a href="http://www.twitter.com/MITGlobal" target="_blank" style="color: purple; text-decoration: underline;"><span style="font-size: 11pt; font-family: Georgia, serif; color: windowtext; text-decoration: none;"><image022.jpg></span></a><a href="http://twitter.com/MITPrehealth" target="_blank" style="color: purple; text-decoration: underline;"><span style="font-size: 11pt; font-family: Georgia, serif; color: windowtext; text-decoration: none;"><image023.jpg></span></a><a href="http://instagram.com/mitglobal" target="_blank" style="color: purple; text-decoration: underline;"><span style="font-size: 11pt; font-family: Georgia, serif; color: windowtext; text-decoration: none;"><image024.jpg></span></a><o:p></o:p></span></div></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10pt; font-family: Georgia, serif;"> </span><span style=""><o:p></o:p></span></div></div><div><div style="border-style: solid none none; padding: 3pt 0in 0in;"><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif;">From:</span></b><span class="apple-converted-space"><span style="font-size: 10pt; font-family: Tahoma, sans-serif;"> </span></span><span style="font-size: 10pt; font-family: Tahoma, sans-serif;"><a href="mailto:editors-bounces@MIT.EDU" target="_blank" style="color: purple; text-decoration: underline;">editors-bounces@MIT.EDU</a><span class="Apple-converted-space"> </span>[<a href="mailto:editors-bounces@MIT.EDU" target="_blank" style="color: purple; text-decoration: underline;">mailto:editors-bounces@MIT.EDU</a>]<span class="apple-converted-space"> </span><b>On Behalf Of<span class="apple-converted-space"> </span></b>Andrew Whitacre<br><b>Sent:</b><span class="apple-converted-space"> </span>Tuesday, March 25, 2014 3:54 PM<br><b>To:</b><span class="apple-converted-space"> </span>Julie Pryor<br><b>Cc:</b><span class="apple-converted-space"> </span>editors<br><b>Subject:</b><span class="apple-converted-space"> </span>Re: [Editors] QR codes</span><span style=""><o:p></o:p></span></div></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> <o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="">Hehehe: <a href="http://shouldiuseaqrcode.com/" target="_blank" style="color: purple; text-decoration: underline;">http://shouldiuseaqrcode.com/</a><o:p></o:p></span></div></div><div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> <o:p></o:p></span></div></div><div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="">On Mar 25, 2014, at 3:50 PM, Julie Pryor wrote:<o:p></o:p></span></div></div><div><p class="MsoNormal" style="margin: 0in 0in 12pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></p></div><div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10.5pt; font-family: Calibri, sans-serif;">Dear fellow editors,</span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10.5pt; font-family: Calibri, sans-serif;"> </span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10.5pt; font-family: Calibri, sans-serif;">I'm curious to know how many of you use QR codes in poster advertisements for your events. Everything I've read/heard seems to suggest that QR codes aren't really effective. But, I see them on many posters throughout campus so perhaps they're more effective than I originally thought?</span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10.5pt; font-family: Calibri, sans-serif;"> </span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10.5pt; font-family: Calibri, sans-serif;">I welcome any feedback, thanks!</span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10.5pt; font-family: Calibri, sans-serif;"> </span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10.5pt; font-family: Calibri, sans-serif;">Julie</span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10.5pt; font-family: Calibri, sans-serif;"> </span><span style=""><o:p></o:p></span></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10.5pt; font-family: Calibri, sans-serif;"> </span><span style=""><o:p></o:p></span></div></div></div><div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="">_______________________________________________<br>Editors mailing list<br><a href="mailto:Editors@mit.edu" target="_blank" style="color: purple; text-decoration: underline;">Editors@mit.edu</a><br><a href="http://mailman.mit.edu/mailman/listinfo/editors" target="_blank" style="color: purple; text-decoration: underline;">http://mailman.mit.edu/mailman/listinfo/editors</a><o:p></o:p></span></div></div></div></div></blockquote></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></div></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="">_______________________________________________<br>Editors mailing list<br><a href="mailto:Editors@mit.edu" target="_blank" style="color: purple; text-decoration: underline;">Editors@mit.edu</a><br><a href="http://mailman.mit.edu/mailman/listinfo/editors" style="color: purple; text-decoration: underline;">http://mailman.mit.edu/mailman/listinfo/editors</a><o:p></o:p></span></div></blockquote></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style=""> </span></div></div></div></div></div></blockquote><blockquote style="margin-top: 5pt; margin-bottom: 5pt;"><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif;">_______________________________________________<br>Editors mailing list<br><a href="mailto:Editors@mit.edu" style="color: purple; text-decoration: underline;">Editors@mit.edu</a><br><a href="http://mailman.mit.edu/mailman/listinfo/editors" style="color: purple; text-decoration: underline;">http://mailman.mit.edu/mailman/listinfo/editors</a><o:p></o:p></div></blockquote></div>_______________________________________________<br>Editors mailing list<br><a href="mailto:Editors@mit.edu" style="color: purple; text-decoration: underline;">Editors@mit.edu</a><br><a href="http://mailman.mit.edu/mailman/listinfo/editors" style="color: purple; text-decoration: underline;">http://mailman.mit.edu/mailman/listinfo/editors</a></div></blockquote></div><br></div></div></div></body></html>