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"There are many smart possibilities for QR codes as long as marketers remember their purpose: delivering additional, valuable information at a specific point of time. Using a QR code to deliver a how-to video, coupon, ticket, vCard, phone number or directions
are wonderful uses of the technology. Using codes to repeat the same information already in front of you is a waste of great technology."
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<div><a href="http://www.forbes.com/sites/jimnichols/2011/08/01/qr-codes-the-most-abused-technology-of-2011/">http://www.forbes.com/sites/jimnichols/2011/08/01/qr-codes-the-most-abused-technology-of-2011/</a></div>
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<div>On Mar 25, 2014, at 3:50 PM, Julie Pryor wrote:</div>
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<div>Dear fellow editors,</div>
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<div>I'm curious to know how many of you use QR codes in poster advertisements for your events. Everything I've read/heard seems to suggest that QR codes aren't really effective. But, I see them on many posters throughout campus so perhaps they're more effective
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<div>I welcome any feedback, thanks!</div>
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<div>Julie</div>
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<div>Tom Pixton<br>
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<div>Communications Specialist; E38-254</div>
<div>MIT Communication Production Services</div>
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<span class="Apple-style-span" style="font-family: Arial; "><a href="http://web.mit.edu/cps/">web.mit.edu/cps/</a></span><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; ">
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<div style="font-family: Arial; font-size: medium; ">Communications advising and strategy</div>
<div style="font-family: Arial; font-size: medium; ">Web, print, branding, social media and email marketing</div>
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