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<div>MIT EDITORS' CLUB<br>
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*Meeting Notes from September 11, 2012*</div>
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*MIT Social Media*
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<div>Most of this meeting was spent discussing MIT Connect <a href="http://connect.mit.edu/">http://connect.mit.edu/</a>, the BRAND NEW web site for "discovering and engaging with MIT's social media." Stephanie Hatch, the social media guru with MIT Communication
Production Services, was present to give us an overview. One quick comment up front: Stephanie asks that we
<b>not </b>tweet or otherwise publicize the site yet, since the developers are still working out any kinks. To that end, send a note to Stephanie at <<a href="mailto:hatch_s@MIT.EDU">hatch_s@MIT.EDU</a>> if you do indeed find anything awry.</div>
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<div>Among other things, MIT Connect let's you:</div>
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<div>--Immediately connect with MIT's main social accounts. </div>
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<div>--Filter the directory by department name or by social network. </div>
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<div>--Browse by program or by a popular topic. </div>
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<div>--Search by keyword to find related MIT feeds.</div>
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<div>Here are some cool stats: MIT Connect features 86 web sites, 69 Twitter feeds, and 78 Facebook pages----and it will grow. An important caveat: the site wasn't made to be a directory to ALL MIT entities with a social media presence; it only covers entities
that are "official" and active (at least a few posts/tweets/retweets per week).</div>
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<div>One feature that I highly recommend: Stephanie's blog about social media, which you can access from MIT Connect by clicking on the blog button.</div>
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<div>*E-mail Marketing*</div>
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<div>Nancy DuVergne Smith of the Alumni Association asked us to spread the word about two communications positions open through her department: a social media manager, and an e-mail marketing specialist. (Do a search for Alumni Association from
<a href="http://jobs.mit.edu/">http://jobs.mit.edu/</a> and the jobs should come up.)</div>
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<div>THAT got us talking about e-mail (or just general) marketing, which in turn became a discussion of "best practices." Najat Kessler--the Web, Events, and Publications Coordinator for the Picower Institute--shared several practices that work for her. Among
them: for e-mail communications about events, she NEVER uses plain text. Rather, she'll send a screen shot of the event's web page. And be sure to use color! </div>
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<div>Here's another cool tip: Many more people will read your post on Facebook if, rather than simply typing text, you create a kind of "graphic" with the same text on top of an image. </div>
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<div>Finally, we talked about how best to communicate with students. To that end, my colleague Stephanie Eich recommends the following article from the Chronicle of Higher Education: <a href="http://chronicle.com/article/Digitally-Savvy-Students-Play/134224/">http://chronicle.com/article/Digitally-Savvy-Students-Play/134224/</a></div>
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<div>*Next Meetings*</div>
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<div>The Fall 2012 schedule for MIT Editors' Club is as follows. Please note that all meetings are from 12-1, and you are welcome to bring a lunch.<br>
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Thursday, October 11<br>
Spofford Room, 1-236 (Civil and Environmental Engineering)<br>
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Wednesday, November 14<br>
46-3015 (Brain and Cognitive Sciences)<br>
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Tuesday, December 18<br>
Jackson Room, 38-466 (Electrical Engineering and Computer Science)<br>
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Cheers!<br>
<br>
Elizabeth<br>
<div apple-content-edited="true">=========================<br>
Elizabeth A. Thomson<br>
Associate Director of Communications<br>
MIT Resource Development<br>
Office of Communications<br>
600 Memorial Dr., W98-300<br>
617-258-5563, 857-756-9457<br>
<<a href="mailto:thomson@mit.edu">thomson@mit.edu</a>>, <a href="http://giving.mit.edu">
giving.mit.edu</a><br>
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