<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><blockquote type="cite"><blockquote type="cite"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "></div></div></blockquote><blockquote type="cite"><blockquote type="cite"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "></div></div></blockquote></blockquote></blockquote><div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><span class="Apple-style-span" style="font-family: Arial; ">Dear colleagues,</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; min-height: 15px; "><font class="Apple-style-span" size="3"><br></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3">The Publishing Services Bureau invites you to join us at a two-part webinar series on social media. Following each webinar, we’ll host a half-hour discussion to share questions and thoughts about how you are using social media in your work at MIT.</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; min-height: 15px; "><font class="Apple-style-span" size="3"><br></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><b><font class="Apple-style-span" size="3">The Best Social Media Tactics Ever</font></b></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3"><b>Thursday, November 10</b></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3">11 a.m.-12:30 p.m. (with discussion to follow)</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3">PSB, Building E38-254</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3">No registration required</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><span style="text-decoration: underline; "><font class="Apple-style-span" size="3"><a href="http://web.mit.edu/commworkshops/8_sm/8_sm_9.html">http://web.mit.edu/commworkshops/8_sm/8_sm_9.html</a></font></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; min-height: 15px; "><font class="Apple-style-span" size="3"><br></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3">This webinar will include guidelines for social networking and examples of effective social marketing tactics.</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; min-height: 15px; "><font class="Apple-style-span" size="3"><br></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3">-----</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><b><font class="Apple-style-span" size="3">Social Media Analytics</font></b></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3"><b>Wednesday, November 16 </b></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3">2-3 p.m. (with discussion to follow)</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3">PSB, Building E38-254</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3">No registration required</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><span style="text-decoration: underline; "><font class="Apple-style-span" size="3"><a href="http://web.mit.edu/commworkshops/8_sm/8_sm_8.html">http://web.mit.edu/commworkshops/8_sm/8_sm_8.html</a></font></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; min-height: 15px; "><font class="Apple-style-span" size="3"><br></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3">In this session, we’ll learn about how and why to measure the impact of social media, how to find insights in analytics data and how to optimize social media activities.</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; min-height: 15px; "><font class="Apple-style-span" size="3"><br></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3">PSB is hosting these webinars with a single connection in E38. You may join us for either or both sessions. </font><span class="Apple-style-span" style="font-size: medium; ">We look forward to seeing you.</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; min-height: 15px; "><font class="Apple-style-span" size="3"><br></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3">If you haven’t signed up already, we encourage you to join the <b>Communicators Toolkit community </b>(<span style="text-decoration: underline; "><a href="http://commtoolkit.mit.edu/">http://commtoolkit.mit.edu/</a>)</span> to learn about Boston-area networking and professional development opportunities. Creating a profile will allow you to post or reply to comments on the Idea Exchange or search for colleagues with similar professional interests. Click on Login to be directed to the My Profile page. The fields you fill in will display in the search results, which can only be seen by those with an MIT certificate.</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; min-height: 15px; "><font class="Apple-style-span" size="3"><br></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3">Regards,</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3">Bara</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><font class="Apple-style-span" size="3"><br></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; min-height: 15px; "><font class="Apple-style-span" size="3"><br></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Arial; "><div style="font-family: Helvetica; "><font class="Apple-style-span" size="3">Bara Blender</font></div><div style="font-family: Helvetica; "><font class="Apple-style-span" size="3">Interim Team Lead</font></div><div style="font-family: Helvetica; "><font class="Apple-style-span" size="3">MIT Publishing Services Bureau</font></div><div style="font-family: Helvetica; "><font class="Apple-style-span" size="3">617-258-9367</font></div><div style="font-family: Helvetica; "><font class="Apple-style-span" size="3"><a href="http://web.mit.edu/psb/">http://web.mit.edu/psb/</a></font></div></div></div><div><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><br></div></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"></span><br class="Apple-interchange-newline">
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