<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">MIT EDITORS' CLUB</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br class="khtml-block-placeholder"></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">*Meeting Notes from April 16, 2009*</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">One sign of a particularly fun meeting of this group: When one of my News Office colleagues has to gently close the doors of our conference room due to the laughing within. And, yes, that did indeed happen for this meeting. The topics we discussed were actually serious and related to communications, but somehow this group always manages to add a healthy dose of humor.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">*Social Networking*</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Sarah Rowley of the Office of Gift Planning started things off with an interesting example of the power of social media, in this case twitter. She told us about "amazonfail," a twitter feed that quickly went viral last weekend and has become a PR nightmare for Amazon.com. Read more about it here: <a href="http://network.nationalpost.com/np/blogs/afterword/archive/2009/04/14/the-fallout-of-amazonfail-continues.aspx">http://network.nationalpost.com/np/blogs/afterword/archive/2009/04/14/the-fallout-of-amazonfail-continues.aspx</a></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">That got us talking about social media in general. I am personally a novice at twitter, facebook, etc., so I asked the group if anyone knew of particularly good resources for learning more about these media. Several folks recalled that the Publishing Services Bureau will be hosting a workshop NEXT WEEK on this:</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">New Social Networking Uses</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">April 22, 2009</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">1-2:30 p.m.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Building 1-277</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">No registration required</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="http://web.mit.edu/commworkshops/">http://web.mit.edu/commworkshops/</a></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">One excellent word of advice about social media from Julie Pryor, director of communications for the McGovern Institute for Brain Research: "I've found that total immersion really works." She noted that when she first signed up for twitter, she really didn't "get" it, but persevered, and now thinks it's great. "It's not until it grows and evolves that it really makes sense," she said. "Initially, it's not intuitive." </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Recently I read an interesting thread on a listserv for university science writers about how universities are using twitter to get the word out to journalists, alumni, students, etc. Send me a note if you'd like me to forward that thread to you.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Final note with respect to twitter: check out the following story, which appeared April 1 (hint hint), announcing that The London Guardian will now only be publishing on twitter:</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="http://www.guardian.co.uk/media/2009/apr/01/guardian-twitter-media-technolog">http://www.guardian.co.uk/media/2009/apr/01/guardian-twitter-media-technology</a><br></div></div><div apple-content-edited="true"> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Geneva; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;"><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;">*MIT Video*</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;"><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;">Julie, of the McGovern, brought up the topic of video---how to use it on our web sites, what length works best for a given audience, etc. She recommended contacting Clayton Hainsworth of MIT's Academic Media Production Services for more information about the services AMPS offers with respect to video. I would also recommend Craig Milanesi of AMPS as a good contact----both guys are great to work with and *very* knowledgeable about videos and their production.</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;"><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;">*Next Meetings*</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;"><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;">The next meetings of MIT Editors' Club are as follows. All meetings are from 12-1 in the News Office (11-400). Please feel free to bring a lunch. </span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;"><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; "><div>Wednesday, MAY 13</div><div><br></div><div>Tuesday, JUNE 9</div><div><br></div><div><br></div><div>Cheers!</div><div><br></div><div>Elizabeth</div>================================</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; ">Elizabeth A. Thomson</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; ">Senior Media Relations Officer, Research News</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; ">Massachusetts Institute of Technology</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; ">News Office, Room 11-400</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; ">77 Massachusetts Ave.</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; ">Cambridge, MA 02139-4307</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; ">617-258-5402 (ph); 617-258-8762 (fax)</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; "><<a href="mailto:thomson@mit.edu">thomson@mit.edu</a>></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; "><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; "><<a href="http://web.mit.edu/newsoffice/www">http://web.mit.edu/newsoffice/www</a>></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; ">================================</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; "><br class="khtml-block-placeholder"></span></font></div><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; "><br class="Apple-interchange-newline"></span></font></span><br class="Apple-interchange-newline"> </div><br></body></html>