<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">Dear colleagues,</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">A reminder for you of the webinar tomorrow.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">The MIT Publishing Services Bureau invites you to join us at a webinar on <b>Making the Case for Your Marketing Budget</b>, presented by Academic Impressions. The webinar will cover how to develop and present an effective argument for the value of your institution's marketing and branding initiatives. Special emphasis will be placed on being deliberate in using existing, cross-campus marketing resources more effectively.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); "><b>Tuesday, February 3</b></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">1-2-30 p.m.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">Building 35-225</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(21, 79, 174); "><span class="Apple-style-span" style="text-decoration: underline;"><a href="http://web.mit.edu/commworkshops/020309/marketing_budget.html">http://web.mit.edu/commworkshops/020309/marketing_budget.html</a></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">No registration required.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">Attendees will join us in the room we've reserved to access the audio/web connection. </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">For more details, visit:</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(21, 79, 174); "><span class="Apple-style-span" style="text-decoration: underline;"><a href="https://www.academicimpressions.com/web_conferences/0209-marketing-case.php">https://www.academicimpressions.com/web_conferences/0209-marketing-case.php</a></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">(Note: you do not need to register on their page; we have already paid the fees.)</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">If you have any questions, please contact Bara Blender at <span style="text-decoration: underline ; color: #154fae"><a href="mailto:bblender@mit.edu">bblender@mit.edu</a></span>.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">We hope to see you there.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">Sincerely,</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">Monica Lee</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); "><b>Webinar details:</b></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">Overview:</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">Marketing departments face two distinct challenges when securing sufficient funding to advance the institution's goals. First, incremental budgeting may lead to funding that is not aligned with strategic goals and second, without that alignment, it then becomes difficult to make the case to senior leadership for additional funding.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">Presenter: </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">Elizabeth Scarborough, President and Partner, SimpsonScarborough</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); ">Elizabeth is a nationally recognized expert in the use of research to drive marketing, branding, recruitment, and retention efforts. With 17 years of experience conducting market research, she is an innovative leader in developing marketing intelligence. Elizabeth specializes in the applications of qualitative and quantitative research to develop brand strategies. Her groundbreaking approaches to marketing and research have become industry standards. She currently serves as chair of the American Marketing Association's Symposium for the Marketing of Higher Education.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; color: rgb(34, 34, 34); min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><br></div><br><br><div> <span class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><div style="word-wrap: break-word; -khtml-nbsp-mode: space; -khtml-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Monica Lee</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Director, Publishing Services Bureau</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Massachusetts Institute of Technology</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; ; font-family: Geneva; font-size: 9px; "><br style="; font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Office 617.258.9380</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="http://web.mit.edu/psb/"><span class="Apple-style-span" style="color: rgb(0, 0, 238); -khtml-text-decorations-in-effect: underline; ">http://web.mit.edu/psb/</span></a></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; ; font-family: Geneva; font-size: 9px; "><br style="; font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; ; font-family: Geneva; font-size: 9px; "><br style="; font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">----------------------------------------------------------------</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">MIT communications workshops and seminars are provided to members of the MIT community who create and manage communications programs for their departments, labs or centers. Any member of the MIT community may join this mail list. The workshops are sponsored by Publishing Services Bureau and are created and offered by MIT staff. In addition, we host several presentations and webinars each year that are offered by external groups.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; ; font-family: Geneva; font-size: 9px; "><br style="; font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Visit the workshops website to access presentation materials and handouts: </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="http://web.mit.edu/commworkshops/"><span class="Apple-style-span" style="color: rgb(0, 0, 238); -khtml-text-decorations-in-effect: underline; ">http://web.mit.edu/commworkshops/</span></a></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; ; font-family: Geneva; font-size: 9px; "><br style="; font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Subscribe or unsubscribe from the workshops mail list:</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="https://mailman.mit.edu/mailman/listinfo/workshops/"><span class="Apple-style-span" style="color: rgb(0, 0, 238); -khtml-text-decorations-in-effect: underline; ">https://mailman.mit.edu/mailman/listinfo/workshops/</span></a></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; ; font-family: Geneva; font-size: 9px; "><br style="; font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; ; font-family: Geneva; font-size: 9px; ; font-family: Geneva; font-size: 9px; "><br class="khtml-block-placeholder"></div><br class="Apple-interchange-newline"></span></div></span> </div><br></body></html>