<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">
<div>To: Information Group, Editors' Club, Communications Workshop list</div><div><br class="webkit-block-placeholder"></div><div>Hello - a reminder that this webinar is today.</div><div><br class="webkit-block-placeholder"></div><div><div><div><div><div><div><div><font class="Apple-style-span" color="#000000">The Publishing Services Bureau and IS&T's Web Publishers user group (aka WebPub) invite you to a webinar on <b>Mental Models: Getting Into Your Customer's Head</b>. The webinar is sponsored by User Interface Engineering.</font></div><div><font class="Apple-style-span" color="#000000"><br class="webkit-block-placeholder"></font></div><div><font class="Apple-style-span" color="#000000">Date: Wednesday, February 20</font></div><div><font class="Apple-style-span" color="#000000">Time: 1-2:30 p.m.</font></div><div><font class="Apple-style-span" color="#000000">Location: N42 Demo Center</font></div></div></div></div></div></div><font class="Apple-style-span" color="#000000">No RSVP required<br></font><div><div><div><div><div><div><font class="Apple-style-span" color="#000000"><br class="webkit-block-placeholder"></font></div><div><font class="Apple-style-span" color="#000000">In this 90-minute presentation, Indi Young, one of the premier user experience designers in the world, will introduce you to the concept of mental models, a method for modeling the attention flow of your users. Mental models give design teams a solid method for matching functionality and features to the user's motivations, thought processes, emotions, and philosophies.</font></div><div><font class="Apple-style-span" color="#000000"><br></font></div><div><font class="Apple-style-span" color="#000000">When it comes to your users, do you really know what they want? Is your team struggling to agree on a common design because everyone has a different opinion about what's right? Are you unsure how to organize your site or product to match user expectations?</font></div><div><font class="Apple-style-span" color="#000000"><br class="webkit-block-placeholder"></font></div><div><font class="Apple-style-span" color="#000000">In this presentation, Indi Young will discuss:</font></div><div><font class="Apple-style-span" color="#000000"><br class="webkit-block-placeholder"></font></div><div><font class="Apple-style-span" color="#000000">- How mental models represent the whole user experience.</font></div><div><font class="Apple-style-span" color="#000000">- How to develop mental models that represent the true roots of your users' behavior.</font></div><div><font class="Apple-style-span" color="#000000">- How you will discover things about your customers you never thought to ask.</font></div><div><font class="Apple-style-span" color="#000000">- Common mistakes to avoid when building mental models.</font></div><div><br class="webkit-block-placeholder"></div><div>For the full webinar details, visit <a href="http://www.uie.com/events/virtual_seminars/indi_young/">http://www.uie.com/events/virtual_seminars/indi_young/</a>.</div></div></div></div></div></div><font class="Apple-style-span" color="#000000">Note: We've taken care of registration for the N42 location.</font></div><div><br class="webkit-block-placeholder"></div><div><br></div><br><div> <span class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><span class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Monica Lee</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Director, Publishing Services Bureau</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Massachusetts Institute of Technology</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; ; font-family: Geneva; font-size: 9px; "><br style="; font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Office 617.258.9380</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="http://web.mit.edu/psb/"><span class="Apple-style-span" style="color: rgb(0, 0, 238); -khtml-text-decorations-in-effect: underline; ">http://web.mit.edu/psb/</span></a></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; ; font-family: Geneva; font-size: 9px; "><br style="; font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; ; font-family: Geneva; font-size: 9px; "><br style="; font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">----------------------------------------------------------------</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">MIT communications workshops and seminars are provided to members of the MIT community who create and manage communications programs for their departments, labs or centers. Any member of the MIT community may join this mail list. The workshops are sponsored by Publishing Services Bureau and are created and offered by MIT staff. In addition, we host several presentations and webinars each year that are offered by external groups.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; ; font-family: Geneva; font-size: 9px; "><br style="; font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Visit the workshops website to access presentation materials and handouts: </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="http://web.mit.edu/commworkshops/"><span class="Apple-style-span" style="color: rgb(0, 0, 238); -khtml-text-decorations-in-effect: underline; ">http://web.mit.edu/commworkshops/</span></a></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; ; font-family: Geneva; font-size: 9px; "><br style="; font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Subscribe or unsubscribe from the workshops mail list:</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="https://mailman.mit.edu/mailman/listinfo/workshops/"><span class="Apple-style-span" style="color: rgb(0, 0, 238); -khtml-text-decorations-in-effect: underline; ">https://mailman.mit.edu/mailman/listinfo/workshops/</span></a></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; ; font-family: Geneva; font-size: 9px; "><br style="; font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; ; font-family: Geneva; font-size: 9px; ; font-family: Geneva; font-size: 9px; "><br class="khtml-block-placeholder"></div><br class="Apple-interchange-newline"></span></span> </div><br></body></html>