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webinar</title></head><body>
<div>To: Communications Workshop list members, Information Group,
Editors List, WebPub</div>
<div><br></div>
<div>Dear colleagues,</div>
<div><br></div>
<div>The MIT Publishing Services Bureau is hosting a webinar on
usability-driven home page design, presented by Academic Impressions;
an overview follows below. Attendees will join us in the conference
room we've reserved to access the audio/web connection. After the
webinar, Michael Dutton will give an overview of MIT's usability
services.</div>
<div><br></div>
<div><b>Usability-driven home page design</b></div>
<div>Tuesday, June 26, 2007</div>
<div>1-3:30 p.m. (webinar from 1-3 p.m.; MIT usability overview from
3-3:30 p.m.)</div>
<div>Location to be provided with registration confirmation; seating
is limited</div>
<div>RSVP by June 22</div>
<div><br></div>
<div><b>RSVP online</b> at <a
href="http://web.mit.edu/commworkshops/registration2.html"><font
color="#2A00EE">http://web.mit.edu/commworkshops/registration2.html</font
></a> or email <a href="mailto:rsvpcommworkshops@mit.edu"><font
color="#2A00EE">rsvpcommworkshops@mit.edu</font></a>. Please include
the following:</div>
<div><br></div>
<div>Event: Usability</div>
<div>Name</div>
<div>MIT department</div>
<div>Email</div>
<div>Phone number</div>
<div><br></div>
<div>Quentin Alexander will email you to confirm your enrollment. If
you have specific questions, email Bara Blender at <a
href="mailto:bblender@mit.edu"><font
color="#2A00EE">bblender@mit.edu</font></a>.</div>
<div><br></div>
<div>We hope to see you there.</div>
<div><br></div>
<div>Sincerely,</div>
<div><br></div>
<div>Monica Lee</div>
<div>PSB director</div>
<div><br></div>
<div><br></div>
<div><b>Overview</b></div>
<div>College and university websites are being redesigned to integrate
new technologies and organize expanding content. The best of these
designs are easy to navigate and effectively advance the institution's
brand. Yet striking a balance between site usability, branding and
communication can be challenging, as it involves input from so many
stakeholders.</div>
<div><br></div>
<div>A user-centered design strategy can help aid this decision-making
process by testing design assumptions with user research. The process
begins by considering the usability of each page element from the
perspective of the various audiences. By engaging users throughout the
design process, you are able to get the feedback you need to guide
each design and implementation decision.</div>
<div><br></div>
<div><b>Agenda</b></div>
<div>- Adopting a user-centered design strategy and developing a
project plan</div>
<div>- Researching industry best practices</div>
<div>- Deploying indirect and direct methods for data collection</div>
<div>- Analyzing data and communicating the results</div>
<div>- Assessing design and determining the parameters for
redesign</div>
<div><br></div>
<div><br></div>
<div>----------------------------------------------------------------</div
>
<div><br></div>
<div>Monica Lee</div>
<div>Director, Publishing Services Bureau</div>
<div>Massachusetts Institute of Technology</div>
<div><br></div>
<div>Office 617.258.9380</div>
<div><a href="http://web.mit.edu/psb/"><font
color="#2A00EE">http://web.mit.edu/psb/</font></a></div>
<div><br></div>
<div><br></div>
<div>----------------------------------------------------------------</div
>
<div>MIT communications workshops and seminars are provided to members
of the MIT community who create and manage communications programs for
their departments, labs or centers. Any member of the MIT community
may join this mail list. The workshops are sponsored by Publishing
Services Bureau and are created and offered by MIT staff. In addition,
we host several presentations and webinars each year that are offered
by external groups.</div>
<div><br></div>
<div>Visit the workshops website to access presentation materials and
handouts:</div>
<div><a href="http://web.mit.edu/commworkshops/"><font
color="#2A00EE">http://web.mit.edu/commworkshops/</font></a></div>
<div><br></div>
<div>Subscribe or unsubscribe from the workshops mail list:</div>
<div><a
href="https://mailman.mit.edu/mailman/listinfo/workshops/"><font
color="#2A00EE">https://mailman.mit.edu/mailman/listinfo/workshops/</font
></a></div>
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