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CD!</title></head><body>
<div>Hello,</div>
<div><br></div>
<div>PLEASE DISREGARD this note if this is the second copy you've
received, but I don't *think* that my attempts to send this earlier
this morning were successful.</div>
<div><br></div>
<div>ANYWAY, I just got back from a workshop in New Mexico sponsored
by the National Science Foundation's Office of Media Relations. The
workshop brought together about 30 university News Office science
writers from around the country with 6 counterparts from NSF's Media
Relations office. The goal: we're hammering out how to work together
more efficiently to get the word out about NSF-funded university
research. (I'm personally pretty excited about this because the
results will also be useful for interacting with other funding
agencies.)</div>
<div><br></div>
<div>During part of the meeting, the NSF crew shared with us a
multimedia CD they created that explains how a researcher can work
with his/her university News Office and the NSF team to communicate
cool research to the public. After viewing the CD, I immediately asked
if I could get copies.....for you. End result: I took home about 12,
and NSF is happy to send me loads more.</div>
<div><br></div>
<div>So: send me a note if you'd like one of these CDs. If I run out,
I'll pester the NSF for more.</div>
<div><br></div>
<div>One caveat: because NSF created this CD, it understandably
emphasizes getting researchers to contact NSF's media relations
office. I would strongly suggest, however, that you (or your
researchers) FIRST contact me (or someone else in the MIT News
Office). Obviously, much of the research around MIT is NOT funded by
NSF, but I thought that this CD was an EXCELLENT primer on the
communication process in general.</div>
<div><br></div>
<div>Cheers!</div>
<div><br></div>
<div>Elizabeth</div>
<div>===================================</div>
<div>Elizabeth A. Thomson</div>
<div>Assistant Director, Science & Engineering News</div>
<div>Massachusetts Institute of Technology</div>
<div>News Office, Room 11-400</div>
<div>77 Massachusetts Ave.</div>
<div>Cambridge, MA 02139-4307</div>
<div>617-258-5402 (ph); 617-258-8762 (fax)</div>
<div><thomson@mit.edu></div>
<div><br></div>
<div><http://web.mit.edu/newsoffice/www></div>
<div>===================================</div>
<div><br></div>
<div><br></div>
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<div>===================================<br>
Elizabeth A. Thomson<br>
Assistant Director, Science & Engineering News<br>
Massachusetts Institute of Technology<br>
News Office, Room 11-400<br>
77 Massachusetts Ave.<br>
Cambridge, MA 02139-4307<br>
617-258-5402 (ph); 617-258-8762 (fax)<br>
<thomson@mit.edu><br>
<br>
<http://web.mit.edu/newsoffice/www><br>
===================================</div>
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