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10/29/03</title></head><body>
<div>MIT EDITORS' CLUB<br>
</div>
<div>*Meeting Notes from October 29, 2003*</div>
<div><br></div>
<div>Did *you* know that we have a broadcast-quality TV studio right
here on campus? Or that MIT has an in-house video crew that can
produce broadcast-quality video about neat research in your
department? Last Wednesday, Editors' Club members learned about these
and other communications resources available through MIT Video
Productions. Read on for more about some of these resources.</div>
<div><br></div>
<div>*Video News Releases*</div>
<div><br></div>
<div>The News Office has had GREAT success with research videos
produced by the MVP. Specifically, these are video news releases that
begin with a 2-3 minute story about a given piece of research,
followed by ~25 minutes of b-roll, or unedited, footage. That way TV
stations can cut and paste the b-roll into their "own"
stories. Editors' Club member Larry Gallagher, head of MVP, mentioned
that the VNRs have a variety of uses in addition to use by TV.
"You can get a lot of bang for your buck with them,"
he said.</div>
<div><br></div>
<div>For example, the 2-3 minute stories have been run on the outdoors
screen before MIT'S graduation ceremony while parents wait for the
graduates to file in. The footage has also been used by the
researchers themselves in technical presentations. Send me a note if
you'd like me to send you a CASE Currents story about how MIT and
other universities produce and use these video news releases
(thomson@mit.edu).</div>
<div><br></div>
<div>Videos created by the MVP have also been used as training videos
for lab procedures, overviews of a given department as a way to greet
visitors, and as research documentation.</div>
<div><br></div>
<div>*In-House TV Studio*</div>
<div><br></div>
<div>When NBC or another major network calls to arrange an interview
with one of your experts, that expert is often asked to travel to a
studio in Watertown where the interview can be conducted and beamed
live to the network in question. Now you can simply direct the expert
down the hall (specifically, to the in-house studio in Building
9).</div>
<div><br></div>
<div>Gallagher noted that the convenience of the facility has
persuaded several faculty to give interviews that they otherwise might
not have had the time for (factoring in the drive to Watertown).</div>
<div><br></div>
<div>Many times, Gallagher said, the MIT studio has been booked on an
hour's notice (though longer notice is always appreciated!). The man
to call for using the studio and/or creating video news releases is
Craig Milanesi. He can be reached at email: craze@MIT.EDU</div>
<div> phone: (617) 253-7435.</div>
<div><br></div>
<div>*Is it Free?*</div>
<div><br></div>
<div>I'm guessing that by this time the subhead of this section has
occurred to many of you. And the answer is: of course not, silly
goose! Seriously, there are fees for these services, but Gallagher
works hard to keep them reasonable. For example, the MVP charges the
same rate as the Watertown facility for use of their on-campus studio.
Further, he's interested in increasing the use of the facility, so
it's always worth calling him for an estimate. If you have any further
questions about these and other MVP resources, call Larry at email:
ldg@MIT.EDU, phone: (617) 253-0544, or visit the MVP web site
through<font face="Lucida Grande" size="-4" color="#000000">
http://web.mit.edu/amps/about/units.html</font>.</div>
<div><br></div>
<div>*Thanks Gayle!*</div>
<div>Many thanks to Editors' Club member<font face="Times"
color="#000000"> Gayle Willman, Communications Liaison for Academic
Media Production Services (AMPS), who organized this meeting. The MVP
is part of AMPS.</font></div>
<div><br></div>
<div><br></div>
<div>Cheers!</div>
<div><br></div>
<div>Elizabeth</div>
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</pre></x-sigsep>
<div><br>
====================================<br>
Elizabeth A. Thomson<br>
Assistant Director, Science & Engineering News<br>
Massachusetts Institute of Technology<br>
News Office, Room 11-400<br>
77 Massachusetts Ave.<br>
Cambridge, MA 02139-4307<br>
617-258-5402 (ph); 617-258-8762 (fax)<br>
<thomson@mit.edu><br>
<br>
<http://web.mit.edu/newsoffice/www><br>
====================================</div>
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