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<span style="font-family:'Helvetica'"><b>From: </b></span><span style="font-family:'Helvetica'">Liz Friedman <<a href="mailto:lizf@mit.edu">lizf@mit.edu</a>><br>
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<span style="font-family:'Helvetica'"><b>Subject: </b></span><span style="font-family:'Helvetica'"><b>New Subject: Venture Engineering</b><br>
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<span style="font-family:'Helvetica'"><b>Date: </b></span><span style="font-family:'Helvetica'">December 1, 2015 at 11:46:35 AM EST<br>
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<div class="" style="word-wrap:break-word">We’re offering a new course, “Venture Engineering” in the spring, which is open to all undergraduates regardless of major. This will be the first of two core subjects in a proposed Minor in Entrepreneurship and Innovation
and would be of interest to any student interested in entrepreneurship and/or innovation.<br class="">
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<div class="">New Subject: <br class="">
<b class="">15.373J / 2.912J “Venture Engineering”</b><br class="">
12 Units<br class="">
Wednesdays 7-10PM in 3-370<br class="">
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Instructors: Scott Stern, Eugene Fitzgerald, Bill Aulet and Andreas Wankerl<br class="">
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This course is the first of two core subjects of a <b class="">proposed</b> Undergraduate Minor in Entrepreneurship and Innovation.<br class="">
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Open to all MIT undergraduates seeking to leverage their skills to found or join a start-up company at some point in their career.<br class="">
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<a href="http://student.mit.edu/catalog/m15b.html#15.373" class="">Description</a><br class="">
This course provides an integrated approach to the development and growth of new innovative ventures. It is intended for MIT undergraduates who seek to leverage their engineering and science background through innovation-driven entrepreneurship. A central
theme of the course is that entrepreneurial founders must make interdependent choices under conditions of high uncertainty, and thus venture engineering requires a strategy for reducing uncertainty through a structured process of experimental learning and
staged commitments. The course provides a deep understanding of the core technical and strategic choices and challenges facing start-up innovators, a synthetic framework for the development and implementation of entrepreneurial strategy in dynamic environments,
and the ability to scale ventures over time. <br class="">
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Students will learn to:<br class="">
> Understand central challenges and choices facing start-up innovators<br class="">
> Utilize best practices for primary market research to identify and understand potential customers<br class="">
> Design and implement ventures positioned for impact and scale<br class="">
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The course combines interactive as well as online lectures, structured case analyses, and team projects. The assignments and team project offer an opportunity to integrate and apply the venture engineering framework in a practical way, and draws from a diverse
range of engineering disciplines and settings. The course is highly complementary to and serves as a strong foundation for a range of innovation and entrepreneurship courses around MIT. </div>
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