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<blockquote type="cite" cite>From: "Robert Richard"
<rrichard@MIT.EDU></blockquote>
<blockquote type="cite" cite>Subject: Endeca campus visit,
9/12</blockquote>
<blockquote type="cite" cite>Date: Fri, 7 Sep 2007 08:31:43
-0400</blockquote>
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<blockquote type="cite" cite><br></blockquote>
<blockquote type="cite" cite><font face="Times New Roman">Excited by
creative problem solving? Learn about the advances Endeca is making in
Human-Computer Information Retrieval at a Tech Talk given by Chief
Scientist Daniel Tunkelang '92 and co-sponsored by SWE (Society of
Women Engineers). Check out the abstract and event details
below!</font><br>
<font face="Arial"></font></blockquote>
<blockquote type="cite" cite><font
face="Times New Roman"> </font><br>
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<blockquote type="cite" cite><font face="Times New Roman">With over
20% of the Fortune 100 as our customers, Endeca is solving the
fundamental problem of how people find, analyze, and understand
information.</font><br>
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<blockquote type="cite" cite><font face="Times New Roman"
color="#0000FF"><u>http://www.endeca.com/campus</u></font><br>
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face="Times New Roman"> </font><br>
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<blockquote type="cite" cite><font face="Times New Roman">Wed Sep
12</font><br>
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<blockquote type="cite" cite><font
face="Times New Roman">6:30-8pm</font><br>
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<blockquote type="cite" cite><font
face="Times New Roman">37-212</font><br>
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<blockquote type="cite" cite><font face="Times New Roman">Bertuccis
pizza will be provided</font><br>
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<blockquote type="cite" cite><font
face="Times New Roman"> </font><br>
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<blockquote type="cite" cite><font face="Times New Roman">** Can't
make it? We are also having an Info Session on Mon Sep 24 from
6:30-8pm in 4-270.</font><br>
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face="Times New Roman"> </font><br>
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<blockquote type="cite" cite><font face="Times New Roman">Interested
in learning more about Endeca?</font><br>
<font face="Arial"></font></blockquote>
<blockquote type="cite" cite><font face="Times New Roman">Contact Liz
Arnold, Campus Recruiting Manager,<font color="#0000FF"><u>
larnold@endeca.com</u></font>, 617-674-6314</font><br>
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face="Times New Roman"> </font><br>
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<blockquote type="cite" cite><font
face="Times New Roman">----------------</font><br>
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<blockquote type="cite" cite><font
face="Times New Roman"><b> </b></font><br>
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<blockquote type="cite" cite><font
face="Times New Roman"><b>Human-Computer Information
Retrieval</b></font><br>
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<blockquote type="cite" cite><font
face="Times New Roman"> </font><br>
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<blockquote type="cite" cite><font
face="Times New Roman"><b>Abstract</b></font><br>
<font face="Arial"></font></blockquote>
<blockquote type="cite" cite><font
face="Times New Roman"> </font><br>
<font face="Arial"></font></blockquote>
<blockquote type="cite" cite><font face="Times New Roman">In 2005,
Gary Marchionini delivered a lecture entitled "Toward
Human-Computer Information Retrieval," in which he put forth a
vision of "systems that involve people and machines continuously
learning and changing together." One of Marchionini's
observations was that "Systems should increase user
responsibility as well as control; that is, information systems
require human intellectual effort, and good effort is
rewarded."</font><br>
<font face="Arial"></font></blockquote>
<blockquote type="cite" cite><font
face="Times New Roman"> </font><br>
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<blockquote type="cite" cite><font face="Times New Roman">Modern
information access systems illustrate the power of HCIR: they sidestep
the usual IR tradeoff of precision vs. recall by progressively
soliciting more information from the user. Fundamentally, these
approaches focus not so much on ranking query results as on digesting
them, since the latter enables an effective and efficient
communication channel between the system and the user.</font><br>
<font face="Arial"></font></blockquote>
<blockquote type="cite" cite><font
face="Times New Roman"> </font><br>
<font face="Arial"></font></blockquote>
<blockquote type="cite" cite><font face="Times New Roman">At Endeca,
we have embraced the vision of HCIR. In this talk, we will discuss
novel techniques we have developed in support of this vision. We will
also discuss the problem of evaluating HCIR systems, since a robust
evaluation framework is key to making progress in their
development.</font><br>
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<blockquote type="cite" cite><font
face="Times New Roman"> </font><br>
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<blockquote type="cite" cite><font face="Times New Roman"><b>About the
Speaker</b></font><br>
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<blockquote type="cite" cite><font
face="Times New Roman"> </font><br>
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<blockquote type="cite" cite><font face="Times New Roman">As Chief
Scientist at Endeca, Daniel Tunkelang develops innovative approaches
to address the problems of information access. Endeca's software helps
over 400 organizations integrate, discover, and navigate enterprise
data to solve business problems associated with information overload.
Endeca's customers include a wide range of enterprises, such as Bank
of America, Boeing, Costco, Defense Intelligence Agency, General
Motors, Home Depot, Hyatt, IBM, Nike, Time Warner, and Walmart. Daniel
received his PhD in Computer Science from CMU and completed his
undergraduate studies in Computer Science and Mathematics at
MIT.</font><br>
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<blockquote type="cite" cite><font face="Arial" color="#808080">- - -
- - - - - - - - - - - - - - - - - - - - - - - -</font><font
face="Arial"><br>
<br>
<font color="#F06A00"><b>Liz Arnold</b></font><br>
<font color="#808080">Campus Recruiting Manager</font><br>
<font color="#808080">T 617.674.6314</font><br>
<font color="#808080">F 617.674.6001</font><br>
<font color="#808080">E</font></font> <a
href="mailto:larnold@endeca.com"><font face="Arial"
color="#808080">larnold@endeca.com</font></a><font face="Arial"><br>
<br>
<font color="#F06A00"><b>Endeca</b></font><br>
<font color="#808080">101 Main Street</font><br>
<font color="#808080">Cambridge, MA 02142</font></font></blockquote>
<blockquote type="cite" cite><a href="http://www.endeca.com/"><font
face="Arial" color="#F06A00">www.endeca.com</font></a></blockquote>
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